Vignette buys DataSage for $595 million

Austin, Texas-based Vignette Corp. is purchasing DataSage Inc. of Reading, Mass., in a stock swap valued at approximately $595 million.

DataSage analyzes real-time purchase and clickstream data, while Vignette profiles customers and provides other information for online relationship marketing.

The sale would go through March 31, pending approval by DataSage shareholders.

The purchase rounds out Vignette's content management offering, adding DataSage's data mining and decision support, according to Donovan Gow, an analyst at Aberdeen Group Inc.

"By rounding out its strength in content management with these capabilities, Vignette will be able to offer a considerable breadth of market-proven, out-of-the-box functionality," Gow said. "This will be particularly beneficial to dot.coms that need breadth, depth, and fast time-to-implementation," he said.

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