Intel takes Pentium 4 to 1.7GHz, plans price cuts

Intel Corp. today announced the launch of its fastest processor to date, a 1.7-GHz Pentium 4, and said it plans to greatly reduce prices on the rest of its Pentium 4 chip family later this month.

At $352 per processor for bulk purchases, the price is unusually low for a new Intel chip, according to analysts. In contrast, Intel's current fastest processor, the 1.5-GHz Pentium 4, carried a list price of $637 last month. That price will be slashed to $256 in an aggressive round of price cuts that will take effect April 29, Intel officials said.

The lower prices weren't unexpected; they reflect a desire on Intel's part to crank up sales of its high-end Pentium 4 products, said Dean McCarron, an analyst at Scottsdale, Ariz.-based Mercury Research Inc.

"When you see [the prices] in the context of Intel really wanting to get Pentium 4 volume up there, it makes a little more sense," he said.

The price reductions won't necessarily lead to cheaper PCs, but they should allow end users to get their hands on a Pentium 4-based system for about the same price they would previously have paid for a Pentium III machine, McCarron said. "In an $1,100 PC, when you would have gotten the Pentium III, you'll now be able to get a Pentium 4," he said.

Dell Computer Corp., NEC Corp., Hewlett-Packard Co., Compaq Computer Corp. and IBM are expected to offer PCs based on the newest chip, Intel said. It wasn't immediately clear when those systems will go on sale, but some were expected to launch as early as today.

In terms of clock speed, the new Pentium 4 widens Intel's advantage over its chief rival, Advanced Micro Devices Inc. in Sunnyvale, Calif., whose fastest Athlon processor today runs at 1.33 GHz. Clock speed is only one measure of a chip's performance, but it's one that many shoppers pay close attention to. AMD beat Intel to the 1-GHz mark just over a year ago, but Intel has clawed back.

In other price reductions that will take effect April 29, the 1.4-GHz and 1.3-GHz Pentium 4 chips, which are priced today at $375 and $268, respectively, will both fall to $193, Intel said. Putting the same price tag on the two slower Pentium 4s is Intel's way of killing off the slower chip and keeping its chip lineup lean, McCarron said.

"It's an incentive to get you to buy the new [1.4-GHz] one," he said. "It basically kills off the lower-priced device really quickly."

AMD may not be forced to respond with price cuts of its own, although it's rumored to be planning such a move, McCarron said. If AMD does cut prices, it will likely be only on its fastest chips, he said.

Intel downplayed the depth of the price cuts and said the new 1.7-GHz chip will help users embrace what it calls the "extended PC." That concept sees the PC as a kind of digital hub used for storing, exchanging and viewing content from devices like MP3 music players and digital cameras, and the faster processor makes it easier to create and manage such content, Intel said.

"Each of these usage models is drawing the PC into the center of the digital world," Anand Chandresekher, vice president and general manager of the Intel Architecture Marketing Group, said at a press briefing last week.

He also said Intel has been enjoying "good yields" with the Pentium 4, which means its manufacturing process is doing a good job of producing the chips.

Intel said it's making Pentium 4s at five fabrication plants and plans to increase that number to seven by the end of the year.

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