DoubleClick starts privacy education effort

After several weeks of criticism over its privacy policy, DoubleClick Inc. yesterday launched an initiative designed to educate Web surfers about protecting their privacy online.

New York-based DoubleClick said it is sponsoring 50 million banner ads linking users to www.privacychoices.org, a DoubleClick-sponsored Web site that contains educational resources about online privacy and information on how to remove DoubleClick cookies.

Additionally, the New York-based Internet advertising firm said:

  • In the U.S., DoubleClick will do business only with Web sites that have a "clear and effective" privacy policy on their sites.

  • PricewaterhouseCoopers will perform periodic privacy audits on DoubleClick's Web site.

  • DoubleClick is hiring a chief privacy officer, who will report directly to the company's board and be responsible for implementing privacy policies.

DoubleClick has come under the gun from users and privacy groups such as the Electronic Privacy Information Center for alleged privacy violations. The company was accused of building a database of consumer profiles that would include users' names, addresses and online purchases.

Copyright © 2000 IDG Communications, Inc.

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