ATG updates portal, commerce products

Online customer relationship management (CRM) and portal software vendor Art Technology Group Inc. (ATG) is embedding features such as analytics, search and content publishing into its portal and commerce products, eliminating the need for customers to integrate these capabilities themselves.

The Cambridge, Mass.-based company last week released ATG6, the latest version of its commerce and portal products. The updates in ATG6 come as new software modules that can integrate with each other and with the commerce and portal software. ATG's products are compliant with Java 2 Platform Enterprise Edition and run on top of the company's Dynamo application server, as well as application servers from companies such as IBM and BEA Systems Inc. in San Jose.

ATG is also making it easier for customers to integrate its products with legacy systems.

The modules are:

  • ATG Analytics. ATG is partnering with Hyperion Solutions Corp. in Sunnyvale, Calif., to provide analytics capabilities, enabling customers to collect user information to identify trends and customer behavior patterns.
  • ATG Search. ATG is partnering with Autonomy Corp. in San Francisco to embed advanced search technology into its commerce and portal products.
  • ATG Publishing. ATG has boosted the capabilities of its content management features by letting business users have more control over not just content, but also things such as business rules that are used to manage promotions and catalog entries.
  • ATG Integrations. Combines software and services to connect ATG products to enterprise applications. The first applications supported are Siebel from Siebel Systems Inc. in San Mateo, Calif., and SAP from SAP AG, said Fumi Matsumoto, vice president of technology at ATG.

In the past, customers had to pick and choose products from a multitude of vendors to add features to the base ATG products, Matsumoto said. Because of the module design, however, companies aren't locked into specific technologies so if they already have a search technology in place, for example, they don't have to use the search module.

Robert Buttacavoli, global director of e-commerce strategy and development at Mercer Consulting Group Inc. in New York, already has search capabilities within his ATG Commerce suite deployment, but he said he's looking forward to using the analytics and integration modules available with ATG6.

Mercer has used the ATG Commerce Suite since April to serve customers through its human resource consulting site and investment consulting site. ATG's personalization capabilities enable Mercer, which services thousands of clients around the globe, to get the right information to the right people in the right language.

Pricing for ATG6 wasn't released.

This story, "ATG updates portal, commerce products" was originally published by Network World.

Copyright © 2002 IDG Communications, Inc.

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