Users draw the line on domain registrations

Corporations are becoming more selective about registering various domain names.

VeriSign Inc. in Mountain View, Calif., which both registers domain names and acts as an outsourcing contractor for companies that find the task burdensome, says the first quarter of 2002 showed the first increase in registrations for .com, .net and .org domain names that the firm has seen in seven quarters. But it's not much of a rebound. The number of new registrations in the first quarter was less than half the number recorded in the second quarter of 2000, the quarter before registrations began to drop, says Cheryl Regan, a VeriSign spokeswoman.

The reasons for the decline vary. E. Leonard Rubin, head of the intellectual property section at Chicago law firm Gordon & Glickson LLC, says companies have decided that they didn't need as many domain names to enable the public to find them on the Web. Others firms decided that, rather than try to register all conceivable derogatory domain names, it was easier, and often more effective, to take legal action against offenders.

But big corporations still own hundreds, and sometimes thousands, of domain names. Millions more domain names are being registered every quarter. Ted Chamberlin, a Gartner Inc. analyst in Stamford, Conn., tells corporations they need a cross-enterprise team to manage domain names. He suggests the team have one member each from the IT, marketing and legal departments.

Alexander is a freelance writer in Edina, Minn.


VeriSign says the pattern of new domain name registrations since last year’s downturn looks like this:

Q2 5.6 million new registrations in .com, .net and .org
Q3 5.1 million new registrations
Q4 4.3 million new registrations
Q1 3.1 million new registrations in .com, .net and .org
Q2 2.8 million new registrations
Q3 2.6 million new registrations
Q4 2.3 million new registrations
Q1 2.6 million new registrations in .com, .net and .org

Copyright © 2002 IDG Communications, Inc.

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