RFID buzz creates market for services

HP introduced three RFID services today

The recent push by retailers to introduce radio frequency identification tagging into supply chains has not only sparked a frenzy of RFID-related activity by suppliers looking to satisfy retailer demands. It has also created a market for service providers offering to aid in implementation.

Hewlett-Packard Co., for instance, introduced three RFID services today as it continues to expand its offerings in the category, saying it expects the market to grow from $1 billion today to $3 billion by 2008.

On top of the RFID consulting and integration services it already offers, HP is introducing a Discovery Service to help customers design their RFID strategy; an RFID Adaptive Starter Kit for building a proof of concept; and RFID Readiness Assessment and Roadmap Planning for customers keen to develop and implement the technology.

RFID, which is being used by companies to track the shipment and delivery of products in an effort to cut costs through inventory control, is a perfect example of HP's Adaptive Enterprise strategy, according to Salil Pradhan, chief technology officer of the company's RFID Program. "Fundamentally, what RFID is all about is collecting data at an operations level by looking at the physical layer and then applying that to the business layer," Pradhan said.

The technology is implemented in the supply chain by placing tags on product cases and pallets that contain an RFID chip with a small antenna that emits a unique product identifier code when passed near an RFID reader. That information is then transmitted to an inventory control system.

Use of the technology creates a potential boon for vendors selling related hardware, software and services. What's more, recent mandates issued by heavyweight retailers such as Wal-Mart Stores Inc. for their suppliers to get RFID-ready have only hastened adoption of the technology. Last year, Wal-Mart set a January 2005 date for its top 100 suppliers to start using RFID tagging at a case and pallet level. It began the march toward that goal late last month with a real-world trial in seven stores and a distribution center in Texas (see story).

"Wal-Mart has clearly given a strong push to the market. RFID has been used for a number of years in closed loops of supply chains, but now it is being considered for open loops," Pradhan said.

HP has been working closely with Wal-Mart on RFID as a supplier and plans to continue cooperation under the banner of the EPCglobal group, which is working to define international standards for RFID standards. HP said today that it has joined the board of EPCglobal.

It's not the only IT vendor with its sights on the RFID market. Microsoft Corp., Sun Microsystems Inc. and others have also laid out RFID initiatives. Last week, Sun opened a plant in Dallas to test radio tags for tracking consumer products and inventory control, and it plans to open a similar plant in Scotland in coming months. Sun is also working with Wal-Mart suppliers to help them meet the January deadline.

While RFID holds the promise of cost savings, even advocates of the technology admit that challenges exist, such as organizing collaboration among trading partners, suppliers and customers and buying new hardware and software to implement it. That's where RFID services come in, as vendors offer to help companies find their way through the muddle.

"We're not only helping companies meet the demands for suppliers. We are also helping them realize a return on investment," Pradhan said.

In addition to looking into RFID implementation at a company-by-company level, industry groups are also forming to study the impact of the technology on their markets. For instance, the Computing Technology Industry Association (CompTIA) launched its own RFID initiative today to examine how the tags will impact the computer and electronics supply chain, to plan interaction with adjacent supply chains and to provide ongoing RFID education and training.

David Sommer, vice president of e-commerce at CompTIA, said the work will largely be defined by the group's members to address their concerns and needs. "RFID has caught the attention of a lot of people, and our members have come forward, asking for ways to address the challenges," Sommer said.

CompTIA hopes that by working together, its members can define the needs and challenges of its particular industry. "Obviously the major vendors' goal is potential new services and potential new products, in addition to making the technology work," he said. "This way, there's a feedback mechanism."

With the RFID buzz on high, companies looking to embrace the technology at least have options on where to get help. "RFID adoption won't happen overnight, but eventually we see it as being ubiquitous," Pradhan said.

Copyright © 2004 IDG Communications, Inc.

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