Sidebar: The Presentation

Tips for presenting your proposal to senior executives:

  • Find out what the audience's hot buttons are.
  • Gain the audience's respect by using 80% to 90% business words and concepts, while almost hiding the underlying technology.
  • Be merciful: Don't walk in with a stack of slides a mile high.
  • Ditch the PowerPoint presentation. To get funding, you have to tell a compelling story.
  • End the presentation with a list of the next steps that will be taken, which adds pressure to make a decision.

Copyright © 2004 IDG Communications, Inc.

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