Elements of a Global Style

When a company expands its IT recruiting efforts globally, it also has to revamp the recruiting or careers section on its Web site. A basic element to include on the home page, for instance, is a clear and easy way for visitors to access information that pertains to the country they reside in, including job opportunities, benefits and background information about the company’s presence in that region of the world.

According to Kevin Wheeler, president of Global Learning Resources Inc., good global recruiting Web sites also do the following:

  • Provide information in the local language or dialect.
  • Have a look and feel that reflects the country’s culture and people.
  • Contain specific information on job openings in that country as well as opportunities for working remotely.
  • Spell out the employment benefits that pertain to that country.
  • Provide a consistent brand and image across countries, including information reflective of the company’s general practices, values, mission and corporate culture, with additional localized information for each country and office.

Boring? Never!

According to Wheeler, the best global sites are interactive, to forge a closer bond between job candidates and employers. For instance, they might include screening tests and open-ended questionnaires to learn more about candidates, as well as videos or podcasts featuring employees’ descriptions of what it’s like to work for the company or in a particular job. Enterprise Rent-A-Car Co. even includes an online game for candidates to engage in.

“Usually, recruiting Web sites are the most boring things on the face of the earth, but the better ones are more marketing-oriented and include a variety of media experiences that you can listen to and watch or read,” says Wheeler.

To see how these various global elements and attributes work in the real world, check out the corporate Web sites of the following companies:

Copyright © 2006 IDG Communications, Inc.

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