QlikTech Moves to Broaden User Access to BI Tools

QlikTech International AB last week unveiled a new pricing model for its business intelligence (BI) tools that it contends will make it far cheaper for companies to provide an unlimited number of users with access to data analysis and reporting tools.

QlikTech, a maker of tools that allow users to analyze and query large amounts of data without having to aggregate it in a data warehouse, said the new pricing option, QlikView for Communities, provides unlimited user access to its QlikView BI tools for a flat rate.

The QlikView tools were previously sold only on a per-user basis. That option is no longer available.

Company officials declined to disclose the flat rate for the new program.

Anthony Deighton, vice president of marketing at Radnor, Pa.-based QlikTech, said the new model can help companies extend analysis and reporting capabilities outside of firewalls to large numbers of customers and partners.

“We take the user issue off the table and simply talk about how many applications you want to roll out,” said Deighton.

Michael Schanker, director of marketing at Zyme Solutions Inc., which currently pays per-user fees for the QlikTech tools, said his company plans to take advantage of the new licensing model.

Redwood Shores, Calif.-based Zyme, which analyzes channel data for clients in the high-tech sector, uses QlikView to provide reporting and analysis of data to its customers over the Internet.

Today, most Zyme clients have a core group of power users who access QlikView daily and a much larger group of users who want to access the analyses only occasionally, Schanker said. The customers don’t want fees to fluctuate depending on user numbers at any given time, he said.

“People assume whatever reporting or BI tool they have will be expensive, and they are used to the notion that it is restricted to a certain number of users,” Schanker said. “We don’t want to ask our customers how many people will be using it each month. They don’t want [their costs] to fluctuate because 20 more people access the channel data.”

The QlikTech tool set can analyze and query data in memory, according to the company. Data does not have to be moved to a disk-based storage system prior to analysis as it does with traditional BI tools, the company said.

In a research report released this month, Stamford, Conn.-based Gartner Inc. noted that such in-memory methods of data analysis are faster than traditional online analytical processing methods.

Schanker said Zyme chose QlikTech’s offering because it’s far easier to train nontechnical users to run QlikView than it is to train them to use traditional BI tools. In addition, because a new cube isn’t required each time a hierarchy — such as sales territories or product categories — changes, QlikView can be easily customized for new users, he said. Zyme can usually get clients up on QlikTech within two to four weeks, Schanker added.

QlikTech last week also brought out QlikView Publisher 4, a management tool for large-scale QlikView projects. The updated tool is designed to streamline security and automation administration, the company said.

Copyright © 2006 IDG Communications, Inc.

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