- Distinctive capability: The organization views analytics as something significant that sets it apart from competitors.
- Enterprisewide approach: Analytics are managed and made widely available across the whole organization, not just to one department or a hodgepodge of employees.
- Senior management commitment: Changes in culture, process, behavior and skills and a passion for fact-based decision-making must be led by the CEO.
- Large-scale ambition: Analytical competitors bet their future business success on analytics-based strategies.