IT Gets Energized

As tech budgets edge up in 2012, IT leaders look to shift spending to new development while keeping an eagle eye on the bottom line.

This past summer, many members of the IT staff at Daymon Worldwide took a well-deserved break. For two years, there had been no time off, as IT was fully engaged with a master data management initiative, with the goal of creating a definitive source of operational data that provides all employees with accurate information in real time.

The breather was much needed, since 2012 promises to introduce several new projects that will similarly be aimed at honing Daymon's competitive edge.

According to Abhi Beniwal, senior director of IT at the Stamford, Conn.-based private brand and retail marketer, IT spending will increase next year, but there's a catch: "On the one hand, we're tasked to reduce overall costs, but we're also expected to invest in new things that will give the company a competitive advantage."

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