The road to is still untraveled

But 113 other domain names were sold at auction this weekend for $4.75M

The domain name failed to sell in a live online auction this weekend and is still available, according to domain name registrar and reseller

Although two bids -- one for $500,000 and one that was almost $1 million -- were received, the bidding never got close to the reserve price of $2.3 million being sought by's unnamed owner, said Monte Cahn, CEO of Pompano Beach, Fla.-based

"There is still lots of interest in," said Cahn, adding that he's received correspondence from several prospective buyers who were not at the live auction that began Friday. One reason the domain name didn't sell, he said, was that it was added to the pool of names being offered only in the last week, which didn't give much time to advertise its availability. was one of more than 250 high-profile Internet domain names that were for sale to the highest bidders this weekend at the third annual live auction, held at the World Association of Domain Name Developers' Traffic conference at the Westin Diplomat Hotel in Hollywood, Fla.

Other names for sale included,,,,,,,, and

The auction did sell 113 domain names, or more than one-third of the names up for grabs, according to Those names sold for more than $4.75 million.

The largest winning bid was $1.5 million for domain name, while sold for $149,000 and sold for $120,000, according to the company. sold for $120,000, went for $100,000, sold for $200,000 and sold for $32,000.

An online silent auction continued through noon Eastern time today. All unsold names, including, will next be placed on's Web site, where anyone can bid on them, Cahn said. determines market values for the domain names through a process similar to real estate and property appraisals, using a wide range of factors including Web traffic, revenue and comparable sales, he said.

The company's next live auction for domain names is set for Jan. 17 in Las Vegas. 

Copyright © 2006 IDG Communications, Inc.

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