QlikTech looks to broaden access to BI data

It's offering flat-rate pricing on its QlikView analysis tool

Business intelligence vendor QlikTech International AB this week is set to unveil a new pricing model geared to help companies offer an unlimited number of users access to data analysis and reporting.

QlikTech, which provides technology allowing users to analyze and query large amounts of data without having to aggregate it in a data warehouse, announced QlikView for Communities, a new licensing option for its QlikView analysis tool. The new pricing model will provide unlimited user access for a flat rate.

The move is designed to allow companies to extend analysis and reporting to large numbers of customers and partners with little training required, said Anthony Deighton, vice president of marketing for the Radnor, Pa.-based company. He declined to provide pricing details.

"We see this as most appropriate for solving the business problem of how to get compelling analysis out in front of your customers and partners," Deighton said. "We take the user issue off the table and simply talk about how many applications you want to roll out."

Michael Schanker, director of marketing at Zyme Solutions Inc., said his company plans to take advantage of the new licensing model. Redwood Shores, Calif.-based Zyme, which takes channel sales data from its clients in the high-tech field and cleanses and aggregates it, uses QlikView to provide reporting and analysis of that data to clients over the Web. While those clients have a core group of power users who access QlikView daily, they often have a much larger group of users who want to access the analyses occasionally.

"People assume whatever reporting or BI tool they have will be expensive, and they are used to the notion that it is restricted to a certain number of users," Schanker said. "We don't want to ask our customers how many people will be using it each month. They don't want [their costs] to fluctuate because 20 more people access the channel data."

Zyme is one of a growing number of companies that have opted to use QlikTech's technology instead of traditional BI software, which requires users to build OLAP cubes before queries can be done. QlikTech analyzes and queries data in memory as opposed to moving data to disk-based storage. In a research report released this month, Gartner Inc. noted that this in-memory method for analysis retrieves data and performs query calculations faster than traditional OLAP methods.

Dan Vesset, an analyst at IDC in Framingham, Mass., said that QlikTech has been the fastest-growing BI tools vendor among the 20 top vendors for the past three years, with an average growth rate of 70%. The primary reasons for that growth, he said, are cost and ease of use and installation.

Schanker said Zyme chose QlikTech over traditional BI vendors because nontechnical users can learn within five minutes how to use the tool to analyze channel data. In addition, because the tool doesn't need to build a new cube each time a hierarchy -- such as sales territories or product categories -- changes, it can be easily customized for new users. Zyme can usually get clients up on QlikTech within two to four weeks, he added.

In related news, QlikTech this week also will announce QlikView Publisher 4, a management tool for large-scale QlikView projects that is designed to streamline security and automation administration.

QlikTech's users include Morgan Stanley, Deutsche Telekom AG, Reuters, Pfizer Inc., 3M Co., Automatic Data Processing Inc., Colonial Insurance and BMW.

Copyright © 2006 IDG Communications, Inc.

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