March Madness begins

Signing up early will provide easier access to games

CBS SportsLine yesterday began signing up customers looking for VIP access to its NCAA March Madness on Demand (MMOD) service that provides live-streaming video from the first 56 games of the NCAA Division 1 men's basketball tournament. CBS Sports carries the rights to televise the tournament.

The free VIP service provides users with accelerated access to live video of the games, according to CBS. Without the VIP access, users will have to wait in virtual lines to gain access to the video streams.

Last year, about 150,000 people were forced to remain in a virtual waiting room at the start of the opening round on March 16. Those games marked the first time that MMOD service was available to users without charge. The service debuted in 2003 and last year posted 19 million video streams and 5 million visits.

Users can obtain VIP access at the CBS and NCAA Web sites.

In addition to the live video, MMOD users can access on-demand highlights, buzzer beaters and detained recaps of all the games. The live video feeds will be available beginning March 15.


Copyright © 2007 IDG Communications, Inc.

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