EMC buys authentication service provider Verid

Looking to extend its RSA Security Inc. division's authentication product line, EMC Corp. has purchased identity verification services vendor Verid Inc.

EMC had been selling Verid's services as part of its Adaptive Authentication suite since September 2006, but with the acquisition the company can now offer better integration with the RSA product line, said Marc Gaffan, director of product marketing at Bedford, Mass.-based RSA.

The deal will also help increase the number of businesses that use RSA technology, he said.

Verid's service is what is known as a "knowledge-based authentication" product. It can search public records for difficult-to-answer questions that can be used to establish the identity of a user. "When they want to vet your identity, they'll ask you, for example, what was the make of your first car? Where did you live between 1990 and 1993?" Gaffan said.

EMC will continue to sell Verid's services as stand-alone products, but in about a year, they will also be integrated into the RSA eFraudNetwork information-sharing community, he added.

Founded in 1999, Verid has a staff of about 40 people and is based in Sunrise, Fla. Terms of the acquisition, which was finalized on June 1, were not disclosed.

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