Nokia buys mapping service for $8.1B

Navteq deal would boost navigation on Nokia devices

Nokia Corp. has agreed to buy digital mapping company Navteq Corp. for $8.1 billion, supporting a plan to add navigation capabilities to more of its devices.

The acquisition, announced today, also helps Nokia to grow the services side of its business at a time when profits from mobile phones are being squeezed.

Chicago-based Navteq provides the digital maps behind MapQuest Inc. and other online services, as well as for navigation systems from Garmin Ltd., Magellan Navigation Inc. and others. Its main rival is Tele Atlas NV, which currently provides mapping services for Nokia.

The deal between Navteq and Nokia comes about two months after TomTom NV, a big European maker of Global Positioning System (GPS) products, announced plans to buy Tele Atlas. TomTom has said it will make a formal acquisition offer tomorrow.

TomTom is expected to keep offering Tele Atlas as a stand-alone service, but the acquisition creates uncertainty for Tele Atlas customers such as Nokia, said Chris Jones, an analyst at Canalys Ltd. Buying Navteq will assure Nokia that it has continued access to the digital maps it needs, he said.

Navteq will be one of Espoo, Finland-based Nokia's largest corporate acquisitions. Nokia has agreed to pay $78 in cash for each Navteq share, a 34% premium over its stock price one month ago. The aggregate purchase price is $8.1 billion, or $7.7 billion including the cash Navteq has on hand.

The deal must be approved by regulators and Navteq shareholders and is expected to close in the first quarter of 2008, Nokia said.

The mapping services are important to Nokia, which is making GPS capabilities a central part of its phone strategy. The company released its first device with integrated GPS, the N95, in Europe and Asia earlier this year and is expected to offer GPS in less-expensive phones in the future.

Nokia said it would continue to serve Navteq customers such as MapQuest while also using the map services to offer more location-based services of its own. Such services make it easier for people to get traffic reports or find local restaurants and gas stations from their mobile phones.

Buying Navteq may be a defensive move to prevent another company from buying it first, Jones said. He named Microsoft Corp., Yahoo Inc. and Google Inc. as potential suitors. All three have been increasing their map-based services.

Navteq also gives Nokia a profitable services arm at a time when average selling prices for its phones have been falling. The company is already building new services around games and music.

"Most of the profit in the navigation market has been taken by device vendors like TomTom and Garmin. But we still believe there's a huge amount of value in the map data," Jones said.

Navteq reported revenue of $202.3 million for the second quarter, up 49% from a year earlier, and net income of $40.9 million. By contrast, Tele Atlas reported revenue of $103 million for the same period, an increase of 21%, and a net loss of $1.7 million.

If the industry's two main digital mapping companies -- TomTom and Tele Atlas -- were both acquired, it wouldn't necessarily be bad for consumers, Jones said. Prices for the services may increase slightly, he said, but they will be offset by falling prices for GPS-enabled products.

Copyright © 2007 IDG Communications, Inc.

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