That moment gets weirder if you've lately been paying attention to the comics incarnation of Iron Man. In Marvel's Invincible Iron Man series, writer Matt Fraction has described bad guy Zeke Stane as "a postnational business man and kind of an open-source ideological terrorist."
I shrugged and forgot about that weird turn of phrase back in April (foolish of me, since the comics industry is up to some interesting digital rights management shenanigans), but in the theater, I was suddenly wondering what the heck Tony Stark's people -- meaning his Hollywood people -- are really trying to sell me. It ain't munitions, and it ain't even Happy Meals; I think it's a bill of intellectual property goods. It's not like I'm not on board for the sequels, but I expect I'm going to be a little less rapt in the glory and a little more on guard for the propaganda next time.