Opinion: Mac advertising masterpieces and missteps

A dozen dazzling and dopey Mac ads from the past 25 years

"Life Savers" ("She's a Rainbow")

Year: 1999

What could be more fun than watching five fruit-colored iMacs perform a June Taylor dance routine to one of the most upbeat, cheerful Rolling Stones songs?

By the time this ad came out, the iMac's familiar shape was already an icon of the revitalized Apple. This ad reinforced the notion that a personal computer could almost be a pet -- a companion that's not only enjoyable but also a reflection of the owner's personality. But even if you reject that message, the ad is still a solid 30 seconds of fun.

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