Opinion: Mac advertising masterpieces and missteps

A dozen dazzling and dopey Mac ads from the past 25 years

"It's not how powerful the computer is"

Year: 1995

The contrast between this ad and the one from 1993 with the two stuffed shirts couldn't be more striking. Here we see the message of coolness starting to creep back into Mac ads, as Apple again promotes the Mac lifestyle more than the Mac computer.

The subject is a pretty woman who apparently makes her living shooting video on rooftops on perfect San Francisco days. (There are others in the series, featuring equally attractive people in equally hip jobs.) Who wouldn't want a computer that promised to give you some of what she's got?

Macintosh PowerBook ad

Copyright © Apple Inc.

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