Bing Helps Microsoft continue to gain steam in search market

It's still early in battle with Google, but new Bing search site has its second good week

Microsoft Corp.'s Bing continues to gain steam.

In the week after Bing's official launch on June 1, Microsoft's share of the search market increased by 3%.

And according to ComScore Inc., an online market tracker, Bing, an update to Microsoft Live Search, provided the company with the same boost in its second week. Microsoft gained another 3% last week, garnering 16.7% of the search business, according to ComScore.

"It appears that Microsoft Bing has continued to generate interest from the market for the second consecutive week," said Mike Hurt, ComScore senior vice president, in a statement. "The early data reflects a continued positive market reaction to Bing in the initial stages of its launch."

Today's report from ComScore comes less than two weeks after a study from StatCounter Global Stats showed that Bing had surpassed Yahoo Inc.'s search site to become the No. 2 search engine both in the U.S. and worldwide. StatCounter, which analyzes Web site traffic, also found that Bing grabbed some market share from Google Inc.'s No. 1 search engine.

The StatCounter report is based on analysis of search engine use four days after the new search engine became available on June 1. The study found that while Google still dominates the U.S. search engine market with a 71.47% share, Bing holds 16.28% of the market and Yahoo is third with 10.22%.

Microsoft announced this week that it has added a separate domain to Bing just for pornographic images and video. The company is trying to make it easier for companies and organizations to filter explicit images out of search results.

Having the single porn domain basically means Bing is able to better categorize images and video as pornographic or not. If all of the illicit images and video are in one domain, organizations can set up Bing searches so they don't get search results from that locale.

Copyright © 2009 IDG Communications, Inc.

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