Social networking is big on mobile, comScore says

U.S. residents have significantly increased their online social-networking activities via their mobile phones, making these sites and applications one of the hottest in the mobile space, according to comScore.

Mobile use of social networking applications ballooned 240% to 14.5 million users in April of this year, compared with April of last year, while mobile visitors to social networking sites via browsers grew 90% to 30 million in the same time period, comScore said Wednesday.

Other categories that saw strong mobile usage growth both through applications and sites include news content, up 124% in application usage and 45% in browser-based site visits, sports information (113% application usage growth and 54% browser-based site visits) and online banking (almost double application usage and 69% browser-based site visits.)

Overall, mobile application usage increased 28%, while browser-based site visits rose 31%, figures that highlight the rising tide of Internet usage by U.S. residents via their cell phones, according to comScore.

Copyright © 2010 IDG Communications, Inc.

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