Twitter has launched its Tweet Button, whose goal is to simplify the sharing of Web links on Twitter both for Web publishers and for end users.
Web publishers who adopt the Tweet Button will let their visitors share links on Twitter without leaving their sites, which should benefit both publishers and visitors, according to Twitter.
The Tweet Button triggers a pop-up of a box that automatically incorporates a shortened URL of the page or item to be shared, Twitter said in a blog post on Thursday.
Publishers can also preconfigure the custom text they want each Tweet Button box to display to all users, as well as suggest to users other Twitter accounts they may want to follow, such as the ones from the site's writers. "The Tweet Button will help publishers grow traffic and increase their Twitter following," reads Twitter's announcement.
Adding the Tweet Button to sites is a process Twitter describes as simple and requiring only a few lines of code.
"You have complete control over the suggested text of the Tweet Button, who the Tweet should be attributed to and recommendations of who to follow. All of this is possible through a line of javascript and a few URL parameters or data attributes of a link," wrote Twitter developer advocate Matt Harris in the official discussion forum for Twitter developers.
Other companies have provided similar capabilities, including TweetMeme, which is phasing out its popular "retweet" service, assisting Twitter with the rollout of the Tweet Button and moving on to provide other Twitter-related services.
"We have grown to more than 750 million daily retweet button impressions, which for a tiny team is an amazing achievement. That said the market requires an official solution that can accelerate this growth. So today Twitter is launching its own Tweet Button and we are very pleased to be partnering with them to continue to grow the overall Twitter ecosystem," reads a TweetMeme statement.
Some of the sites that already have adopted the Tweet Button out of the gate include CNN.com, YouTube, Time.com, Hulu and USA Today.
Providing Web publishers with this type of sharing tool has become common for social media and social networking sites, as Facebook did a few months ago with the launch of its now ubiquitous "Like" button.