Touching is believing
With the Internet-ready iMac, Apple declared its intention to be a major player in telecommunications; and with the success of the iPod, Apple positioned itself as a developer of personal, portable technology. In 2007, Apple combined these experiences in its first cell phone, the iPhone, offered exclusively with service from AT&T.
The iPhone's almost entirely touch interface was a year later paired with the App Store, inviting a flood of creative and independent applications. The iPhone's success prompted Apple Computer Inc. to formally change its name to Apple Inc., acknowledging a broader portfolio.
(Photo copyright © Apple Inc.)