TD Bank Unites 85,000-plus Workers

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Built via a slew of mergers and acquisitions, TD Bank Group in recent years had seen its employees lose the ability to easily collaborate with one another as its workforce grew rapidly across the United States and Canada.

"It was really hard to find [internal] experts and know who to go to for different issues," said Wendy Arnott, vice president of social media and digital communications.

"We needed a way for people to communicate and help each other," added Glenda Crisp, vice president and CIO of the Toronto-based parent of TD Bank, TD Canada Trust, TD Waterhouse, TD Auto Finance and other financial services firms. "[Employees] needed to be able to work together more effectively."

TD Bank Group says it has 19 million customers and more than 85,000 employees, mostly in the U.S. and Canada.

Arnott said that as the bank grew over the past decade or so, executives noticed some employees using social networks like Facebook to communicate. By 2007, the bank formally began using social tools, first publishing articles on its intranet and then allowing employees to offer advice or ask questions, Arnott said.

Yet, said Crisp, Canada-based staffers like herself generally "weren't able to see [and easily communicate with] the U.S. employees."

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