Why Google+ will become Google's only product

Or: How Google+ will crush everyone with 'featurization'

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On Sept. 20, Google announced the ability to do Google Docs screen-sharing on Google+ Hangouts. It also announced a Search capability, which appears to be a subset of Google Search and which uses all the standard Google Search operators for finding posts on Google+.

Google announced that Chrome apps were getting the Google+ treatment Oct. 25. When Plus members review apps, their profiles are linked from the review.

On Oct. 31, Google integrated its RSS reader, Google Reader, into Google+, replacing that service's social features with those on Google+, for example replacing reader "friending" and "following" with Google+ "circling."

On Nov. 3, Google rolled out Google+ integrations with YouTube and Chrome. Google+ always supported YouTube, but now it has a dedicated YouTube button that enables quick searches of the video service, which then plays videos in a pop-up window. Google also announced a Chrome extension for adding +1 to any Web page, even if the site owner hasn't implemented the button.

On Nov. 16, Google rolled out its previously announced Google Music service as a music sharing service via Google+.

Google announced a redesigned Google bar that will grace the top of its biggest products, including Search, News, Maps, Translate, Gmail and many others. The new bar unifies these services with Google+, with sharing and notifications always visible and just a click away.

On Dec. 1, Google further integrated YouTube, enabling users to link their YouTube accounts to their Google+ profiles.

And most recently, on Dec. 8, Google announced major additional integrations with both Gmail and Contacts. Now, when you get email from Google+ users, you can see their most recent posts shared with you or made public by them on the right side of the email, with an option to circle them and see their contact information if they've shared it publicly.

You can also sort email with Circles. For example, you can tell Gmail to show email only from people in your "Family" circle. You can also now share pictures that come as email attachments on Google+ with one click.

When Google+ members are in your contacts, their publicly shared or personally shared information, such as email addresses and phone numbers, is automatically filled in, and profile information is also added to the contact.

What all this means is that if you're using +1s, Maps, Search, Chrome apps, Chrome, Reader, YouTube, Google Music, News, Translate, Gmail or Contacts, congratulations: You're one of the more than 1 billion people who use Google+ every month.

The clear trend is the integration of an increasing number of Google products into Google+ -- currently happening at the rate of one new integration every two weeks -- and also an increasing degree of integration for those previously brought in.

Follow the trend lines and see how Google+ becomes Google's one and only major product.

What Google will integrate in the future: Just about everything

I believe that Google will not only complete the 12 products it has already started to integrate, but it will fully integrate other products, like Google Earth, Blogger, Calendar, Docs, Latitude, Wallet, Product Search, Books, Voice, Places and others.

When Google co-founder Larry Page became CEO, he sent a high-impact memo to everyone in the company informing them that bonuses for all employees would be directly tied to the entire company's success in "social media," by which he meant the company's "strategy to integrate relationships, sharing and identity across our products."

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