Part 15: Advice for entrepreneurs
Jobs says he's asked often by would-be entrepreneurs for advice on how to succeed. "Find something you're really passionate about," he said.
"A lot of people come to me and say 'I want to be an entrepreneur.' And I go, 'Oh that's great, what's your idea?' And they say, 'I don't have one yet.' And I say, 'I think you should go get a job as a busboy or something until you find something you're really passionate about, because it's a lot of work.'
"I'm convinced that about half of what separates the successful entrepreneurs from the nonsuccessful ones is pure perseverance. It is so hard. You put so much of your life into this thing. There are such rough moments in time that I think most people give up. I don't blame them. It's really tough, and it consumes your life. If you've got a family and you're in the early days of a company, I can't imagine how one could do it. I'm sure it's been done, but it's rough. It's pretty much an 18-hour-day job, seven days a week for a while. Unless you have a lot of passion about this, you're not going to survive. You're going to give it up. So you've got to have an idea, or a problem or a wrong that you want to right that you're passionate about, otherwise you're not going to have the perseverance to stick it through. I think that's half the battle right there."