Microsoft to squeeze more devs into BUILD

'Limited number' of tickets to be available Wednesday for its sold-out developers conference

Microsoft today said it has increased the head count for its June developers conference, and will sell the extra tickets Wednesday.

Saying that it has "made more room" at BUILD, the conference that will run June 26-28 in San Francisco, Microsoft announced that a limited number of tickets will go on sale May 15 at 9 a.m. PT.

Tickets may be purchased on the BUILD website for $2,095 each.

Registration originally opened the morning of April 2, and the supply of tickets was exhausted about 24 hours later.

Developers unable to score a ticket -- or unwilling to pay the registration fee -- will be able to follow parts of the conference online. Microsoft will webcast one or more of the keynote addresses, a select number of sessions and some question-and-answer events. In years past, videos of other sessions were posted within 24 hours for on-demand viewing.

One of the main attractions at BUILD will be Windows "Blue," the code name for the update to Windows 8 that will release later this year. Last week, Julie Larson-Green, who heads Windows development, said that a public preview of Blue would be issued at the conference, and made available not only to the developers there but also anyone currently running Windows 8 as a download from the Windows Store, Microsoft's app store.

Microsoft declined to say how many additional tickets will be available Wednesday -- as well as disclose the total attendee count -- with a spokesperson saying only that the company had "worked with our conference organizers and the team at [the] Moscone [Center] to allow for limited additional tickets."

People who had previously put their names on a wait list have been notified as additional space was made available, the spokesperson added.

Microsoft will sell more tickets to its late-June BUILD developers conference on Wednesday, starting at 9 a.m. PT. (Image: Microsoft.

This article, Microsoft to squeeze more devs into BUILD, was originally published at

Gregg Keizer covers Microsoft, security issues, Apple, Web browsers and general technology breaking news for Computerworld. Follow Gregg on Twitter at  @gkeizer, on Google+ or subscribe to Gregg's RSS feed . His email address is

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