CIO 100 Winners Turn Analytics Into Money-Making New Products

Winners of our CIO 100 awards say big data brings IT a chance to break new ground in generating revenue and improving customer experience.

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For all the excitement around advanced analytics, the notion of machine-made predictions or management by algorithm can cause significant anxiety and reticence among users.

"You get a lot of skepticism and fear, especially in public education," says Melendez. That's one of the reasons Atlanta Public Schools used a $10 million grant from the Bill and Melinda Gates Foundation, rather than public funding, to finance a system that correlates student outcomes with teacher performance. It's also why Melendez and his team heavily involved teachers and administrators in the development of the system, which began with a prototype in 2009.

"This was not done in some back room with us emerging one day saying, 'Here's your new model. Best of luck!' That's not the way we did it," explains Melendez. "We took a couple of years to get input from our principals and educators."

A year of working sessions with district representatives led to a year of modeling and building a prototype that was used as a pilot. Then IT tweaked the model based on feedback. "There was lots of engagement and back-and-forth."

At Eurpac, users were embedded in the development team, and the analytics pricing software was developed in such a way that by the time the system was ready to roll, "they accepted it as their own work," says Skinner. "It wasn't something that was prescribed to them."

IT Steps Up

Starting with an end result in mind, taking an incremental approach and involving users intimately in development has enabled these CIO 100 winners to deliver significant benefits to their businesses from their analytics efforts.

At Eurpac, analytics success is defined by "how quickly we can generate superior insight so we can beat the competition or so when the end customer goes to the shelf, they reach for your brand over another," says Skinner. By those measures, it's working. But, he says, "the biggest benefits are beyond quantifiable, they're strategic." Eurpac has won new clients specifically as a result of its advanced analytics capabilities, including Jose Cuervo and Microsoft, which came to Eurpac from a competitor, he says.

Those kinds of business results have raised IT's profile at these winning companies, and ultimately resulted in new ways of working not just with the business, but as one with it. "The whole divide between IT and the business and external customers? We've knocked down those walls," says Shen.

The Fleet Optimizer is just the first in a line of analytics products the company plans to sell to customers. IT is developing similar products for original equipment manufacturers and marine industry dealers, helping them create the right product mix based on demographics or external conditions, like macroeconomic trends and weather. "We recognize the need for roles and responsibilities, but we're all collaborating," Shen says. "We're all interacting with customers at the advisory board meetings. We're not working behind the business."

Prior to IT's introduction of advanced supply chain analytics at Celestica, the organization was seen as an enabler of the business. With this project, "IT stepped up and became a leader," says Gendron. For example, the supply chain analytics business is staffed by IT professionals who sell and service the product. "By bringing IT closer to the customers, we're not only running a more effective internal IT organization, but changing the company's role in the marketplace."

"That's the great lesson from online companies in Silicon Valley like Google and LinkedIn--you can take all this data, analyze it, and make it into products and services that you can either sell to customers or use them to make your other offerings more attractive," says Davenport.

At Atlanta Public Schools, teacher tenure--always a hotly debated issue--used to be based on years served. But, Melendez says, "number of years did not necessarily correlate to teacher effectiveness. Now we can look at student outcomes to earn tenure." Administrators can now create educator teams, pairing up strong teachers with weaker ones and elevating the overall team.

These award-winning analytics applications are just a first step in harnessing data to improve business. "As you start to roll this out, you can start to dream about next steps. You can start to look at all kinds of correlations," says Melendez. "I don't know that you ever get to a point where you're finished."

The application of analytics to transform the business is an evolution, not a revolution, says Gendron: "It's an ever-changing world and you've got to keep your eyes wide open."

2014 CIO 100 Award Winners

AccentureAndrew Wilson, CIO

Afilias, Ltd.Ram Mohan, EVP & CTO

Agero, Inc.Mark Carbrey, SVP & CIO

Akin Gump Strauss Hauer and Feld LLPScott Bravi, CIO

Aon PLCMatt Heckler, CIO of Aon Hewitt

ASCAPMark Katz, SVP & CIO

AT&T, Inc.Thaddeus Arroyo, CIO

Atlanta Public SchoolsTony Hunter, CIO

Avnet, Inc.Steve Phillips, SVP & CIO

AVS Embedded Systems, Inc.Sharat Airani, Global CTO

Bankers Financial Corp.Jim Albert, CIO

Blue Cross Blue Shield of TennesseeSherri Zink, VP of MedicalA Informatics

BTClive Selley, Group CIO & CEO of BT Technology, Service and Operations

Cancer Treatment CentersA of AmericaKristin Darby, CIO

CareFusion Corp.Michael Zill, EVP & CIO

Celestica, Inc.Mary Gendron, SVP & CIO

Celgene Corp.Richard Williams, SVP & CIO

Charles County Government, MarylandEvelyn Jacobson, Chief of IT

Chico's FAS, Inc.Eric Singleton, CIO

Christiana Care Health SystemRandall Gaboriault, VP & CIO

CIMB GroupIswaraan Suppiah, Group Chief Information & Operations Officer

Cisco Systems, Inc.Rebecca Jacoby, SVP & CIO

City of Columbus, Ohio, Department of TechnologyGary Cavin, CIO & Director of Technology

Cognizant Technology Solutions Corp.Vishnu Potty, VP of Cognizant Application Services

Colorado Governor's Office of ITDianna Anderson,A Chief Data Officer

CovantaStuart Kippelman, VP & CIO

Cox CommunicationsKevin Hart, EVP & CTO

Crawford & Co.Brian S. Flynn, EVP & Global CIO

CUNA Mutual GroupRick Roy, SVP & CIO

Daimler Trucks North AmericaDieter Haban, CIO

Dalian Wanda Group Corp., Ltd.Zhanbei Zhu, Group CIO

Defense Intelligence AgencyGrant Schneider, CIO

Delphi Automotive PLCTimothy McCabe, SVP & CIO

Deltek, Inc.Deborah Fitzgerald, CIO

DirecTV LLCMike Benson, EVP & CIO

E.&J. Gallo WineryKevin Barnes, CIO

eClerx Services, Ltd.Sanjay Kukreja, Principal

EMC Corp.Vic Bhagat, CIO & EVP ofA Enterprise Business Solutions

Essar GroupJayantha Prabhu, CTO

Eurpac Service, Inc.Mike Skinner, EVP & CIO

FedEx Corp.Robert B. Carter, EVP of FedEx Information Services & CIO

Ferrovial SAFederico Florez, Chief Information and Innovation Officer

GE CapitalJim Fowler, VP & CIO

GE Capital AmericasKelly Shen, CIO of BusinessA Intelligence

General Motors Co.Randy Mott, SVP & CIO

Georgetown UniversityLisa Davis, VP for Information Services & CIO

Grinnell Mutual Reinsurance Co.Dennis Mehmen, CIO & VP of Business Information Services

Hawaii Health Systems Corp., East Hawaii Region, Hilo Medical CenterMoney S. Atwal, CFO & CIO

Healthagen, an Aetna companyJay Compton, VP of Engineering

Honda North America, Inc.Bob Brizendine, VP & Information Services Division Manager

Idaho National LaboratoryDenise L. Stephens, CIO

Intel Corp.Kim Stevenson,A Corporate VP & CIO

Jacobs Engineering Group, Inc.Cora Carmody, CIO

Jet Propulsion LaboratoryJames Rinaldi, CIO

Kennametal, Inc.Steven Hanna, VP & CIO

Lehigh Hanson, Inc.Robert Pischke, VP of IT

LG&E and KU Energy, LLCEric Slavinsky, CIO

Lynn UniversityChristian Boniforti, CIO

Malaysia Ministry of EducationMadinah binti Mohamad,A Secretary General

Massachusetts Convention Center AAuthoritySteven G. Snyder, CIO

Middlesex HospitalLudwig Johnson, CIO

Molina Healthcare, Inc.Rick Hopfer, CIO

NCR Corp.William VanCuren, CIO

NetApp, Inc.Cynthia Stoddard, SVP & CIO

Northern Trust Corp.Tim McGowan,A Division Manager

Parsons Corp.Scott Carl, VP & CIO

Pharmaceutical Product Development LLCMike Wilkinson, EVP & CIO

Phoenix Data Corp.Russell Eberhart, CTO

PNC Financial Services GroupSteven Van Wyk, Head ofA Technology & Operations

PPG IndustriesWerner Baer, VP of IT

PrimeLendingTim Elkins, EVP & CIO

Quintiles, Inc.Richard Thomas, CIO & Head of Quintiles Technology Solutions

Raytheon Co.Rebecca Rhoads, CIO & President of Global Business Services

Redstone Federal Credit UnionHarry Gunsallus, EVP & CIO

Siemens PLM SoftwareCraig J. Berry, SVP & CIO

Sprint Corp.Peter Campbell, SVP & CIO

State of California Department of JusticeAdrian Farley, CIO

Sungard Availability ServicesNick Magliato, COO, Managed Services

Tarmin, Inc.Shahbaz Ali, President & CEO

The AES Corp.Elizabeth Hackenson, SVP of Global Business Services & CIO

The Hospital for Sick ChildrenDaniela Crivianu-Gaita, VP & CIO

The MITRE Corp.Joel Jacobs, VP & CIO

The New York Times Co.Marc Frons, SVP & CIO

The Ottawa HospitalDr. Glen Geiger, Chief Medical Information Officer

The Procter & Gamble Co.Filippo Passerini, Group President, Global Business Services & CIO

The Progressive Group of Insurance CompaniesRaymond Voelker, CIO

The Weather Co.Bryson Koehler, EVP & CIO

TIAA-CREFAnnabelle Bexiga, EVP & CIO

Toyota Motor Sales U.S.A., Inc.Zack Hicks, Group VP & North American CIO

TTX Co.Bruce Schinelli, VP & CIO

Turner Industries Group LLCStephen Toups, CMO & CIO

UBS Wealth ManagementFrank LaQuinta, Group Head of Technology for the Americas & CIO of Wealth Management for the Americas

United AirlinesBob Edwards, SVP & CIO

United Parcel Service of America, Inc.Dave Barnes, SVP & CIO

University of KentuckyVince Kellen,A Senior Vice Provost & CIOA

The Vanguard Group, Inc.John Marcante,A Managing Director & CIO

VerizonMahmoud El-Assir,A SVP & CIO of the ConsumerA and Mass Business Group

Virginia Credit UnionChris Saneda, SVP & CIO

Washington Suburban Sanitary CommissionMujib Lodhi, CIO

Watco Companies LLCCheryl Correll, CIO

A

How We Chose the 2014 CIO 100 Winners

Starting last November, we solicited applications for the 2014 CIO 100 Awards through ads, online newsletters and electronic mailings to our contacts. Entrants filled out an online application between November 2013 and late February 2014. Although most applications came from companies headquartered in North America, the pool included entries from multiple continents.

Each application was read by two of the 42 CIO 100 judges--a list that included former CIOs, academic experts and independent consultants. The judges evaluated the applications according to two criteria: innovation and business value. Applications that received a score of 16 or higher (out of a possible 20) were selected for a second round of scrutiny by CIO editors.

We examined how each company stacked up against the others in the pool, putting emphasis on submissions that told the best stories about generating business value through creative and cutting-edge uses of technology. We sought to pull the most exciting initiatives from the pack and reward them with the CIO 100 honor.

The companies we selected for this year's CIO 100 Awards range from nonprofits to multibillion-dollar global powerhouses, and they come from every industry. Companies had to demonstrate not only that they were able to create new value using IT and to execute their project well, but also that they did so in uncommon, innovative ways: pioneering a new technology, applying a familiar technology to a new purpose, setting the bar higher for their competitors. We also emphasized projects that, due to their scope and impact, are helping propel companies to a more profitable future. In short, these organizations are technology leaders.

The list of award winners was published in the June 1 issue of CIO magazine, and award plaques will be handed out at the 2014 CIO 100 Symposium and Awards Ceremony, Aug. 17-19, in Rancho Palos Verdes, Calif.

2014 CIO 100 Awards: Judges List

Dennis AndersonProfessor & Chairman of the Department of Management & ITExecutive Director of the Center for EntrepreneurshipA St. Francis College

Stephen AndrioleThomas G. Labrecque Professor of Business TechnologyVillanova School of Business, Villanova University\A

Robert D. Austin Professor of Management of Creativity and InnovationCopenhagen Business School

Doug Barker PresidentBarker & Scott Consulting

Jack Bergstrand CEOBrand Velocity

Hans BrechbA1/4hl Adjunct Associate Professor & Executive Director of the Center for Digital StrategiesTuck School of Business, Dartmouth College

Bob Bruce President & CEOBlueCod Technologies

Robert Carr Vice President & Executive PartnerGartner

Helen Cousins PresidentCIO Executive Advisors

Mary Silva Doctor Principal ConsultantThe Table Group

Lynne Ellyn Former CIODTE Energy

Charlie Feld Founder & CEOThe Feld Group Institute

Pat Gillogly Adjunct Professor and Graduate Programs DirectorClark University College of Professional and Continuing Education

Martha Heller PresidentA Heller Search Associates

Peter High PresidentMetis Strategy

Dion Hinchcliffe Chief Strategy OfficerAdjuvi

Kevin Horner President & CEOMastech

Cathy Hotka PrincipalCathy Hotka & Associates

M. Eric Johnson Dean and Bruce D. Henderson Professor of StrategyOwen School of Management, Vanderbilt University

Michael Krigsman CEOAsuret

Kristen Lamoreaux President & CEOLamoreaux Search

Michael E. Lawson Professor of Economics & Associate Dean of Executive EducationBoston University School of Management

Jerry Luftman Professor & Managing DirectorGlobal Institute for IT Management

Abbie Lundberg PresidentLundberg Media

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