16 Tips for Ecommerce Holiday Season Success

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16. Offer free or discounted shipping -- and provide shipment tracking. "A 2012 comScore study commissioned by UPS showed that 73 percent of shoppers expect free or discounted shipping, and 70 percent were willing to add more products to the cart to reach the free shipping minimum," says Zeena Bushnaq, managing director, Wazala, a hosted ecommerce solution. "So clearly stating your shipping costs and offering free shipping at an order minimum [or in general] will help you sell more."

And provide tracking.

"Being able to tell customers when and where their package will arrive is another incentive for them to do business with you," says Amine Khechfe, general manager and cofounder, Endicia, a provider of shipping solutions and postage.

"So explore shipping technologies that automatically generate an email with tracking details as soon as a package is sent," Khechfe says. "Providing notification of shipment and a link to the current delivery status results in fewer phone calls from customers wondering about the status of their shipment, allowing you to spend more of your time fulfilling orders."

Jennifer Lonoff Schiff is a contributor to CIO.com and runs a marketing communications firm focused on helping organizations better interact with their customers, employees, and partners.

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Read more about e-commerce in CIO's E-commerce Drilldown.

This story, "16 Tips for Ecommerce Holiday Season Success" was originally published by CIO.


Copyright © 2013 IDG Communications, Inc.

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