Probably through the dead-letter office

This regional retail chain relies heavily on fliers it mails to customers. But not everyone is clear on how to use the customer list, says a pilot fish who is helping to clean it up.

"It seems some store clerks have been using the name and address fields for notes," fish says. "So mailings are going out to 'Bad Check Smith' and 'Deceased Jones.'

"While going through and removing the inappropriate data, I ran across this comment: 'Customer informs us that customer is dead.'

"Was that by e-mail, voice mail or snail mail?"

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