2.0 is

It's IT Blogwatch: in which finally releases its revamped 2.0 social bookmarking site. Not to mention the ultimate, mashed-up, attention-deficit music video...

Heather Havenstein reports:

Ten months after launching a preview version of its overhaul, social bookmarking tool Delicious dropped the dots from its former moniker and released a faster and easier to learn Version 2.0. Delicious, which is owned by Yahoo Inc., said that the new site -- which went live today -- has been moved to a new infrastructure that makes every page faster.
In addition, Delicious overhauled its search engine in an effort to make it faster and more powerful ... also updated the site's user interface to improve usability, and added often-requested features like alphabetical sorting of bookmarks.
The move to eliminate the dots in the URL aims to avoid the confusion and misspellings that came from the old moniker ... The social bookmarking site has grown from 300,000 to 5 million unique users since Yahoo acquired it late in 2005, the company said. It now boasts 150 million bookmarked links. more

Michael Arrington adds:

YAY! The long awaited, much promised, never delivered Delicious 2.0 [launched], just like they promised again last week. The new Delicious is just like the old Delicious, except for the way it looks.
Honestly, I rarely visit Delicious any more, the Firefox plugin is so good that actually visiting the site isn’t necessary. So all I’m really hoping for here is a stable service. If there are glitches, I hope they fix them quickly.
It’s too bad Delicious 2.0 couldn’t launch before founder Joshua Schachter left the company in frustration. I called Schachter to ask him what he has to say about the new launch. His response - “Good luck. I hope it goes well.” more

The anonymous Delicious gnomes blog thuswise:

Over the past few days we’ve been transitioning Delicious over to our new platform, quietly starting with RSS feeds and APIs. Today we’re taking the final step and flipping the switch on the new web site: The new Delicious is just like the old, only faster, easier to learn, and hopefully more delightful to use and to look at.
So why did we switch to We’ve seen a zillion different confusions and misspellings of “” over the years (for example, “”, “”, and “”), so moving to will make it easier for people to find the site and share it with their friends. Of course the old domain and all its URLs will continue to work.
It has taken us a while to get here, and we really appreciate all the patience and support you’ve shown us. Now that our new platform is in place we expect to release new features more quickly. more

Michelle Lentz sympathizes, ironically:

For me, perhaps the best thing to come out of this re-launch is the new URL: I can’t even explain how often I got the old wrong.
[It's] the original (and probably still the best) social bookmarking site. more

But John Furrier asks, "Does anyone care?"

The first version was a hit with early adopters but just didn’t seem to cross over to mainstream like what Twitter has done. After Yahoo bought it things just went south.

My take is that Yahoo has to make this a mainstream easy to use service and integrate it into their core traffic stream. I hope it goes well and the service gets better. I never used it after it launched. If it has better usability then I’ll get back on the bandwagon. more

And Adam Ostrow tweets his ambivalence, failwhale permitting:

new is out. I really don't bookmark stuff anymore tho. I either remember, search, or ask people when I need to recall something. more

Mathew Ingram agrees:

Ostrow put his finger on it ... It has occurred to me over the past year or so that while I religiously bookmark things, often dozens of them in a single day, I rarely go back and look them up. If I’m writing about something and I remember some details, I type them into Google and eventually track the page down
I can’t say I felt a huge wave of joy, despite the fact that I am what most people would probably consider a hard-core Delicious user, with about 10,000 webpages saved since I started using it. But not only didn’t I feel any joy at the news, I didn’t really feel anything at all. In part, that could be because the new Delicious interface has been rumoured to be coming any day now for about a year (or perhaps even more, I’ve lost track). Now that it has arrived, it’s definitely anti-climactic at best. It also seems a lot slower than the old one, even though it is supposed to be faster. more

And finally...

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Richi Jennings is an independent analyst/adviser/consultant, specializing in blogging, email, and spam. A 21 year, cross-functional IT veteran, he is also an analyst at Ferris Research. You can follow him on Twitter, pretend to be Richi's friend on Facebook, or just use boring old email:

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