If it's Friday, it must be iPhone-iPhone-iPhone-iPhone (and 50 YouSpoofs)

Yawn. It's Friday's IT Blogwatch: which is (predictably) all-iPhone, all the time. Not to mention the top 50 YouTube spoofs...

Gregg Keizer rolls his eyes

After five months, 20 days and some odd hours of increasingly surreal hype, tomorrow's coming-out party for Apple Inc.'s iPhone will be anticlimactic. It has to be. The hunt for clues will be over, all the guessing will be over and done, and all that will remain will be hard reality. Sink or swim? Home run or foul tip? Best damn piece of consumer electronics gear ever or just another phone?
This launch will undoubtedly be rehashed in college marketing classrooms and will certainly add to the story arc of Apple and its CEO, Steve Jobs. Not that Jobs didn't contribute to the narrative himself. When he unveiled the iPhone in January, he called the new device -- a combination cell phone/video iPod/Internet device -- "revolutionary."
This revolution, though, was preannounced. Jobs held up the iPhone months before it was to release and spelled out the details, a dramatic departure for the usually-secretive Apple ... In the near vacuum of information, naturally gossip won out. Apple did little to stop, even slow, its breeding, parceling out details barely at all through May, and come June, only in dribs and drabs. The tactic was brilliant.
Let the anticlimax begin.

Peter Cohen agrees:

The more I’ve had time to think about it, the more I realize—I’m burnt out. I’m just really sick and tired of hearing about the damn thing, already.

Listen, I’m sure the iPhone is going to be great—it’s probably going to be spectacular. And if I was in the market for a new phone I’d certainly be wheeling and dealing to get my hands on one without having to wait in the lines that are already queuing up. But you know what? I’m not. I bought a new phone less than a year ago, and I happen to be pretty happy with it. I’m already an AT&T customer, so switching networks isn’t an issue either. The bottom line is that having an Apple-made phone isn’t the be-all-end-all of my existence.
I’m sure once I get my hands on one I’ll think differently and I’ll absolutely, positively have to have one. Maybe ... I’m not saying I’m special. But I am beginning to recognize that I don’t absolutely need to have every new Apple-branded product that comes out, and that’s distinctly different than how I used to feel.

Harry McCracken ponders history:

It's one of the highest compliments you could pay a technology product. And one of the harshest criticisms. The product that the iPhone is shaping up to resemble most might be the original Mac that Apple released in 1984 ... the similarities are deep indeed.
When Jobs compares the iPhone to the Mac, of course, he's talking innovation. The original "128K Mac" had a user interface that DOS PCs didn't even sort of catch up with for six years ... that first Mac, for all its revolutionary goodness, had some fundamental flaws--most notably its parsimonious 128KB of memory.
Especially after reading the few initial iPhone reviews ... which are full of both glowing praise and sharp criticism, I think it's possible that early iPhone buyers will be ... delighted and despairing.

Meanwhile, Jacqui Cheng has her sources:

Apple held a somewhat rare, company-wide virtual meeting with Steve Jobs this morning (11am Pacific Time), wherein Steve Jobs discussed the gravity of the iPhone on Apple's business as well as how he perceives the parts played by the rest of the company. The following is a series of notes produced by combining details from several of Ars Technica's internal sources.

Steve opened up with how he believes that the iPhone will change the mobile space forever. He said that when the Mac first came out, people talked about how some day, every computer would work that way, and the same would be true of the iPhone. The iPhone was driven by the fact that everyone hates their phones, and it's all about "core competence"—making all of the features easy-to-use and self-discoverable.
Our tipster said that ... Steve got a "look on his face that was kind of the same look as he had when introducing the Mac in 1984." He said that it sounded like Steve thought the iPhone launch was a really huge deal, and considered it to be one of the most revolutionary and exciting products they had ever created ... To thank the employees, all fulltime Apple employees in the US ... will be getting an iPhone at the end of July ... All fulltime employees will get one, plus part-timers who have been there for a year.

Jason Chen adds:

Also addressed was an iPod with OS X, which sounds to us like an iPhone without the phone or communicator functions (but with the touchscreen).

Todd Haselton has bad news for scalpers in the line:

If you're planning to skip out on your anniversary dinner with your spouse in order to wait in line for a pair of iPhones on Friday, then think again ... AT&T will only be offering one iPhone per customer on Friday, so if you're planning to sign up for an iPhone family plan (as in, you want to buy an entire iPhone family), it looks like you'll need to bring the whole family along, Mr. MoneyBags ... So much for thinking you could get two and sell one on eBay.

But Wilson Rothman has slightly better news:

Apple has declared that everyone on line on Friday [at Apple Stores] will be allowed two iPhones, presumably for loved ones or eBay. And btw, Apple will stay open til Midnight.

Charlie Sorrel is confused:

Worried about queueing in vain? Don't be. There is an iPhone checker on the Apple site now. It won't tell you how many are left (unless it's zero), but it's a useful guide. And if you have an iPhone, you can check it from the queue! Wait, what?

Buffer overflow:

Around the Net Around Computerworld Previously in IT Blogwatch

And finally... Top 50 YouTube spoofs

Richi Jennings is an independent technology and marketing consultant, specializing in email, blogging, Linux, and computer security. A 20 year, cross-functional IT veteran, he is also an analyst at Ferris Research. Contact Richi at blogwatch@richi.co.uk.

Copyright © 2007 IDG Communications, Inc.

Shop Tech Products at Amazon