Google Ara will make phones in BITS

Project Ara Google ATAP

Literally like LEGO®.

The Google (NASDAQ:GOOG) ATAP group is still working on its modular smartphone. And now it's getting ready to talk about its plans. Stand by for a Project Ara developer conference in mid-April.

In IT Blogwatch, bloggers assemble the story from its key components, leaving out the bits they don't care about. [You're fired -Ed.]

Your humble blogwatcher curated these bloggy bits for your entertainment.


Release Harry McCracken! [Joke not funny first three times; still not -Ed.]

It turned out that Google was holding onto one organization within Motorola: the Advanced Technology and Projects (ATAP) group. ... Among the ATAP initiatives that have been announced [is] Project Ara, which aims to reinvent the smartphone.


By allowing for features to be implemented as user-installable modules, Project Ara’s creators hope to make smartphones a whole lot more interesting. ... It’s a big, improbable dream...but if Ara works as advertised [we] could get something that contrasts sharply with the traditional breed of off-the-shelf phones.


If you never take photos with your phone but worry about running out of might choose to do without a camera module, freeing up room for a second battery. ... Phone buyers would call the shots.


And Google is adamant that it’s not targeting geeks. It wants people who have never even used the Internet to be comfy with the prospect of buying and using an Ara phone.  MORE


Neil McAllister's sub-ed makes the usual search&replace gag:

On Wednesday, the Chocolate Factory said that the first Ara Developers' Conference will be held from April 14 through 16...conducted mainly online, including a live webstream and an interactive Q&A...although a limited number of participants will be able to attend in person at the Computer History Museum.


Ara modules interconnect using the UniPro protocol developed by the MIPI Alliance. ... Google says the MDK specs should be available for download at no cost in time for the April event.  MORE


Google ATAP's Project Ara top-dog, Paul Eremenko, barks his plans:

We plan a series of three Ara Developers’ Conferences throughout 2014. The first of these will focus on the alpha release of the Ara Module Developers’ Kit (MDK). [It] will consist of a detailed walk-through of [the] features of the Ara platform, a briefing and community feedback sessions...and an announcement of a series of prize challenges for module developers.


We’re excited to take this next step with Project Ara, and see where the developer community takes the platform!  MORE


Meanwhile, Tim Bradshaw sounds slightly cynical:

"Google is adamant that it’s not targeting geeks" with...Project Ara.


Good luck with that...  MORE

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