At CES 2013, Intel drops powerful bomb on ARM

Intel Ivy Bridge Core CPUs down to 7W today. Intel (NASDAQ:INTC) surprised everyone at CES 2013 by announcing it's way ahead of schedule in reducing power requirements for its Core i3/i5/i7 range. Rather than wait for the fourth generation "Haswell" chips to reach 10W, it's touting a current generation part that goes as low as 7W.


In IT Blogwatch, bloggers see bigger competitive pressures for ARM and AMD.

Your humble blogwatcher curated these bloggy bits for your entertainment.

A surprised James Niccolai tells all:

Intel originally said the new Core processor would come later this year and consume about 10 watts. [But] it is ready to release the chip now consumes as little as 7 watts.


Intel's fourth-generation "Haswell" Core processors, due later this year, will lead to bigger improvements. ... [Intel] showed off an ultrabook reference design...17 millimeters deep [with] 13 hours of battery life. ... The screen can be detached, turning it into a tablet.  MORE

Tick-tock, Rik Myslewski feels the shock:

Intel had promised that with its 4th Generation Core...scheduled to appear later this year, that power requirements would dip to 10 watts. ... Intel has managed to reduce the power requirements of its 3rd Generation Core, aka "Ivy Bridge"...all the way down to seven full production today.


Much ink has been spilled in the past year about Intel being late...into the low-power processor market.'s been a long, tortured get its processors anywhere near in line with the lower-performing but decidedly more power-miserly ARM-based processors. gotta give Intel engineers an "A" for effort [but its] executive team an "F" for vision.  MORE

And Kyle Wagner says it's a "huge deal":

The drop in power consumption going down to 10w was already nuts, and being able to do it with the current architecture is a big boon.


that's important because Intel's got its chips in 140 ultrabook-class systems. ...they've definitely become the model of choice, at least for manufacturers. ...between 2011 and 2012, the ultra low-wattage computer base has grown by five times.  MORE

But a pun-tastic Andrew Cunningham quips, "All's well that Haswell":

Intel hailed the architecture as the "largest generation-to-generation battery life increase in the history of Intel."


If Intel is to be believed, 2013 will be the year when their mobile strategy is finally realized: it...will be competitive with ARM-based devices in speed, battery life, and price. ... What Intel's proponents believe is that Intel's manufacturing advantages will ultimately make its chips' performance-per-watt so far superior [that OEMs will] be forced to use Intel chips or lose their competitive edge.  MORE

Meanwhile, Preston Gralla is predictably grumpy:

Ultrabooks...can't save Windows 8 or the struggling PC market. ...just because PC makers build Windows 8 ultrabooks doesn't mean that consumers will buy them.


Windows 8 has been struggling. ...consumers [are] buying tablets rather than traditional computers. ... So while many in the tech press will drool at the beautiful new Windows 8 hardware...don't expect consumers to follow.  MORE

Copyright © 2013 IDG Communications, Inc.

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