New Microsoft Exchange Server migration tool for Google Apps cloud hosting

Google has announced a new migration tool for switching Microsoft Exchange Server users to its Google Apps email/calendar cloud hosting service. It's in addition to the existing Outlook sync and Lotus Notes/Domino migration tools. In IT Blogwatch, bloggers exchange Exchange.

By Richi Jennings. March 18, 2010.


Your humble blogwatcher selected these bloggy morsels for your enjoyment. Not to mention a timelapse photography howto...     Sebastian Anthony preaches freedom from Redmond:

Rejoice ... users of Microsoft Exchange! You can now migrate your company's ... contacts, emails and calendars to Google Apps. ... [It's] a small app that you can download from Google -- all you have to do is install it, run it... and that's it!


You need to be a Google Apps Premier or Education Edition customer, but ... it's free, quick and seemingly painless -- employees can even use Exchange during the migration. ... If you're thinking about 'Going Google', it'll cost you $50/year per user.

Jacqui Cheng is more sober:

Google Apps Migration for Microsoft® Exchange ... not only migrates your company e-mail, but also moves your calendar and contact info into the cloud. ... The tool works with both hosted and on-premise Microsoft Exchange 2003 or 2007.


With its Exchange migration tool and the acquisition of DocVerse, Google is definitely treading on Microsoft's territory and trying to make it even harder for small businesses to resist "going Google."

Google's Abhishek Bapna claims it's "easy":

With the tool, migrations are:

  • Easy: set it up in just 4 steps
  • Efficient: select the ... data that you want to move, with the option of ... phases
  • Fast: migrate hundreds of users at the same time
  • Painless: employees can continue to use Microsoft Exchange during the migration. ...
The tool has been a boon to our Google Apps partners as well.

Ex-Microsoftie-now-Googler Don Dodge notes that it's not just Exchange:

Google is serious about enterprise software. ... Last week Google announced the Google Apps Marketplace, where software companies can sell their enterprise applications directly to Google’s customers. ... Need to ... migrate from Lotus Notes? Try ... the migration tool for IBM’s Lotus Notes.


For software developers, it provides an easy way to market their products to millions of customers. ... A vibrant ecosystem. ... Making it easy to integrate, providing rich APIs, and developer support are essential. This is my new job.

Leena Rao is meaner:

This is clearly a play at showing businesses how simple it is to move from from Microsoft products, such as Exchange ... to the cloud-based Google Apps. ... Google ... wants to make it as simple as possible for potential customers to make the switch. ... Google also launched Google Apps Migrator for Lotus Notes and a Connector for BlackBerry Enterprise Server.


Google Apps has steadily been growing; already 25 million people are using the Apps product. ... [In] over 2 million businesses ranging from startups, to small businesses, to Fortune 500 companies. And Google is developing a compelling ecosystem around Google Apps ... an app store for enterprise apps in the cloud.

Meanwhile, Mike Elgan looks back:

Like Microsoft in the 90s, Google has identified one significant point of resistance to abandoning a competitor. ... It remains to be seen how trouble-free, secure and easy Google Apps Migration for Microsoft Exchange will be. ... Google has eliminated cost as a serious limitation. Google's offering is either free or so cheap as to be essentially free.


Microsoft could find itself losing massive global sales, especially in emerging markets, to Google's Microsoftian tactics for using ease-of-migration, low price and magic "cloud" pixie dust.

So what's your take?
Get involved: leave a comment.

And finally...

Richi Jennings, your humble blogwatcher
  Richi Jennings is an independent analyst/consultant, specializing in blogging, email, and security. A cross-functional IT geek since 1985, he is also an analyst at Ferris Research. You can follow him as @richi on Twitter, or richij on FriendFeed, pretend to be richij's friend on Facebook, or just use good old email:

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