Fanbois drool over iPhone and Mac stuff at Macworld 2010

It's time again for the Macworld 2010 Conference and Expo. But this year will be the first without an official Apple presence. What does that mean for the iPhone-and-Mac-focused event? In IT Blogwatch, bloggers show and tell.

By Richi Jennings. February 12, 2010.


Your humble blogwatcher selected these bloggy morsels for your enjoyment. Not to mention MthruF...

    Ben Parr doesn't have to go far:

This week in San Francisco, CA, Apple geeks are gathering for ... Macworld 2010 ... to show off new products and geek out over ... Apple. ... The conference is far more muted this year due to Apple’s decision to no longer participate in Macworld, [but] there are a lot of interesting products and developers here.


Our favorite of the demos: SkyVoyager. ... This app (3GS only) allows you to get a live, dynamic view of where the stars are in the sky. ... You can move your iPhone around the sky and see what stars correspond to what constellations or celestial bodies. ... I’m downloading this app right now. Highly impressive.

Arnold Kim liked another iPhone app:

Quickoffice [demonstrated] Quickoffice Connect Mobile Suite ... allows you to access, view, edit and share Microsoft Office documents on your iPhone. The app also integrates with various cloud services including MobileMe, Dropbox, Google Docs, and


  • Create, Open & Edit Microsoft® Office Files ...
  • Email, View & Access Attachments with Popular File Formats ...
  • Remotely Access Files via Cloud Storage Services ...
  • Share Files via Email or Cloud ...
  • Manage and Transfer Files via WiFi.

Seth Weintraub shares his highlights:

it [was] absolutely packed. The show floor was fairly full of exhibitors and at noon when the doors opened to the general public, it was ... hard to walk around. David Pogue's un-Keynote was also packed and entertaining ... The Mac Geek Gab also had a great and packed show.


Microsoft and IBM [were] "showing off" their old products and handing out sad schwag. HP demoed their printers which were the same printers you'd see at Best Buy. ... I hope IDG (Computerworld's parent company) continues to host Macworld events.

Philip Elmer-DeWitt gets out his people-counting-clicker:

IDG World Expo ... [claims] 30,000 people ... pre-registered for Macworld Expo 2010, the first in 25 years without Apple. ... Judging from the bustling crowds ... [at] San Francisco's Moscone North convention center, those claims seem credible.

Roman Loyola came saw and conquered:

The idea behind the Macworld Expo Best of Show awards [is] to highlight the products that stand out. ... There were lots of new Mac, iPhone, and iPod products to consider. ... Eventually, we came to a consensus on 11 products.

But Matt Burns could care less:

You aren’t missing much. ... we don’t have anyone on the show floor. It didn’t really make sense ... now that Apple isn’t headlining the event. ... So far I haven’t seen one interesting press release from the event. Anyway, TUAW is there and captured all the fun in this 56 second time lapse video using an iPhone 3GS and the iTimeLapse app.

So what's your take?
Get involved: leave a comment.

And finally...

Richi Jennings, your humble blogwatcher
  Richi Jennings is an independent analyst/consultant, specializing in blogging, email, and security. A cross-functional IT geek since 1985, he is also an analyst at Ferris Research. You can follow him as @richi on Twitter, or richij on FriendFeed, pretend to be richij's friend on Facebook, or just use good old email:

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