Size is important: Kingston's huge 256GB USB stick

Kingston's DataTraveler 300 is the "world's biggest" USB flash drive; it just launched in Europe. In IT Blogwatch, bloggers boggle over the size of the thing -- and at its insane price.

By Richi Jennings: your humble blogwatcher, who selected these bloggy morsels for your enjoyment. Not to mention movie mashups...

Traian Teglet talks tech:

Kingston Technology ... has just announced another addition to its line of DataTraveler USB flash-drives, expanding the storage capacity to a world's first 256GB. ... The drive ... boasts a cap-less design with a sliding USB connector and ... is said to be capable of providing users with speeds of up to 20MB/s for read and 10MB/s for write.


Additionally, Kingston has also included the Password Traveler security software and a five-year warranty for its high-capacity 256GB drive. As far as pricing goes, be ready to spend as much as $934.2 ... which is rather high, even for an SSD price point.

James Kendrick wonders if it's for you:

You are one of those folks who must have the best of everything. You need the biggest, baddest, fastest of everything that comes out. Enough is never enough for you; bring on the big stuff. Kingston has your back.


The drive is only available in the UK and Europe, but hopefully it will make it elsewhere soon. It’s going to be expensive, you can bet.

Joseph L. Flatley notes the size of the thing:

We're sure that it's only a matter of moments before a 256GB thumb drive this bulky is something of a joke -- hell, it wasn't so terribly long ago that cramming 256MB into something this size was an accomplishment.


Now, for the bad news: only available in Europe and the UK, and custom made upon your order (presumably after the check clears) this modern technological marvel will run you £565.67 ($924).

Gordon Kelly channels the children:

Taking a leaf out of the nah nah na nah nah book of marketing, the memory expert has announced the first 256GB USB drive just 34 days ... [after] Kingston launched the world's first 128GB USB drive.


As you might expect, prices for such a drive are beyond premium. ... That said you do get a five year warranty as standard.

But Matt Burns says, "Pah":

First off, you can’t afford this flash drive. But even if you can, you shouldn’t buy it. I mean, today, it will cost you $900, but we all know next year it will be $90, if not less. So take a good look at the Kingston DataTraveler 300 and drift off into a dream of what the future holds for SSDs and flash drives.

Matthew Humphries agrees:

I wouldn’t recommend investing in the DataTraveler 300. It’s not only the high price that’s a barrier, but the impending introduction of the USB 3.0 standard. The DT300 will inevitably soon be replaced by a USB 3.0 version giving significantly higher read and write speeds at an equivalent or lower price.


The good news about the DT300 is it will soon start to push the pricing of USB sticks with 32GB, 64GB, and 128GB storage capacities down.

So what's your take? Want one?

Get involved: leave a comment.

Previously in IT Blogwatch:

Don't miss out on IT Blogwatch:

And finally...

  • Movie Mashups

    [warning: occasional posts NSFW, or unsuitable for tender sensibilities]

Richi Jennings is an independent analyst/consultant, specializing in blogging, email, and spam. A 24 year, cross-functional IT veteran, he is also an analyst at Ferris Research. You can follow him as @richi on Twitter or richij on FriendFeed, pretend to be Richi's friend on Facebook, or just use good old email:

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