Salesforce.com announces 'Chatter' social-networking app
Salesforce.com opened its annual Dreamforce conference by previewing Salesforce Chatter, a social-networking application the vendor dubbed a "Facebook for the Enterprise."
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Cloud won't do for critical applications, SAP says
Microsoft tries to tempt users of competitors' tools with CRM Online deal
Ellison: Fusion Applications in 2010
Benioff plays nice to Oracle at OpenWorld
SAP offers 'free' CRM for ERP buyers
Salesforce.com renewing push into customer service
Salesforce.com sets sights on the smallest businesses
Appirio aims its new SaaS app at large services businesses
SAP customers pledge support, but want more
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The whole point of a CRM system is to improve revenue productivity and the quality of customer interaction. That means measurement. So why shouldn't measurement look beyond output and examine the activities that contribute to revenue, closed cases, and happy customers?
CRM Deployment: Users Can't Set Timetable
With most enterprise applications, the executive champions and the user community are typically measured and have manageable expectations. Think accounting. With CRM, it isn't necessarily so.
Data Loss Protection and Your CRM System
Information Leak Prevention (also known as Data Loss Protection) is a fairly well established area for security software, but most of the marketing noise is about protecting financial system data from unauthorized access or transmission. Why is this functionality so important for a CRM system?
Four Dirty Little Secrets of CRM Requirements Lists
For many enterprise systems, requirements lists from various companies look pretty consistent. Not so with CRM systems. What do you have to do differently to evaluate, prioritize, and satisfy CRM requirements? Consider these four tips.
CRM: When Should Customer Service Run the Show?
Most customers think about CRM as a sales and marketing system. But in many industries, the customer actually has more contact with customer service. When should CS be running the CRM show, and what changes when they do?
CRM: How Marriott Broke Down Customer Data Siloes
Make every interaction meaningful: It's the Marriott philosophy. This is not an easy task given the multitude of Marriott brands and the plethora of campaign management tools used to contact customers. By partnering with brand leaders and marketing leaders, Marriott's IT department built a unified framework for engaging with customers. The project enabled Marriott to exceed its revenue goals while sending customers fewer, more targeted communications.
CRM Tips: The Fixed Price is Not Right
Many companies buy CRM consulting services the way they buy hardware: Fixed price. What if this just isn't the right model, no matter how good a price you get?
More Jobs Vanish: IT's Gains Are Real People's Losses
Improved IT means many jobs cut in this recession have been cut forever, some job hunters are now learning. While long-sought efficiency improvements have arrived, not everyone is celebrating.
CRM Tips: Don't Let Leads Die Prematurely
Even if you're not a Monty Python fan, "Bring out your dead" from The Holy Grail movie is a sick but funny sequence. That vignette is surprisingly relevant to how you handle leads in your CRM system.
Meet 'The Fixer' for Troubled IT Projects
Consultant Jason Coyne shows up at your IT project for one reason: To cure it or kill it. In this Q&A with CIO.com, Coyne explains why he's one part doctor, one part marriage counselor, and how he helps IT teams at odds with a vendor or integrator recover from near disaster.
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