Microsoft tries to tempt users of competitors' tools with CRM Online deal
Microsoft is trying to steal away Salesforce.com and Oracle CRM on Demand customers with a new offer that will provide them with six months' access to its own CRM Online application at no charge if they sign a 12-month contract.
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Behind Enemy Lines: Salesforce.com, Rimini Street
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CRM Myth Busters: The Opportunity Funnel
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Get More from CRM: Activities vs. Campaigns
It's easy to think that CRM systems are "just a database," since they hold parametric and text data and handle it more or less transactionally. While parametric CRM data is the core of many a report and dashboard, it's actually not the most important data about the evolving customer relationship. Because those parametric data represent only the current state of play, to understand the history means following the sequence of changes in audit trails: quite difficult, and less than enlightening.
Marketing Automation: Unique Kid on the CRM Block
You'd think that "marketing automation," like "sales automation," would be part of a CRM system. In theory, sure. But in practice, you need to know how these systems fit together and how they don't.
Acquire Me! Oracle's and SAP's Next Likely Targets
A new 451 Group report serves up some tasty offerings to feed a possible acquisition binge by the enterprise software supervendors. Oracle's Larry Ellison is preparing to throw a pie at IBM: The only question is who will be the whipped cream.
Too Many Cooks Spoil the CRM System
Unlike most enterprise applications, CRM systems have users who want to be administrators. Danger lies ahead! Here's advice on how and why to just say no to admin rights.
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