http://www.computerworld.com/ en_US (c) Copyright 2010 Computerworld, Inc. All Rights Reserved. Wed, 10 Feb 2010 01:14:37 GMT 2010-02-10T01:14:37Z en_US (c) Copyright 2010 Computerworld, Inc. All Rights Reserved. http://www.computerworld.com/s/article/9150518/CRM_Tips_The_Trouble_With_Activity_Management?source=rss_entapps The whole point of a CRM system is to improve revenue productivity and the quality of customer interaction. That means measurement. So why shouldn't measurement look beyond output and examine the activities that contribute to revenue, closed cases, and happy customers? Mon, 01 Feb 2010 21:11:00 GMT (David Taber) http://www.computerworld.com/s/article/9150518/CRM_Tips_The_Trouble_With_Activity_Management?source=rss_entapps 2010-02-01T21:11:00Z http://www.computerworld.com/s/article/9146000/CRM_Deployment_Users_Can_t_Set_Timetable?source=rss_entapps With most enterprise applications, the executive champions and the user community are typically measured and have manageable expectations. Think accounting. With CRM, it isn't necessarily so. Tue, 19 Jan 2010 19:52:00 GMT (David Taber) http://www.computerworld.com/s/article/9146000/CRM_Deployment_Users_Can_t_Set_Timetable?source=rss_entapps 2010-01-19T19:52:00Z http://www.computerworld.com/s/article/9142421/Data_Loss_Protection_and_Your_CRM_System?source=rss_entapps Information Leak Prevention (also known as Data Loss Protection) is a fairly well established area for security software, but most of the marketing noise is about protecting financial system data from unauthorized access or transmission. Why is this functionality so important for a CRM system? Thu, 17 Dec 2009 15:36:00 GMT (David Taber) http://www.computerworld.com/s/article/9142421/Data_Loss_Protection_and_Your_CRM_System?source=rss_entapps 2009-12-17T15:36:00Z http://www.computerworld.com/s/article/9141902/Four_Dirty_Little_Secrets_of_CRM_Requirements_Lists?source=rss_entapps For many enterprise systems, requirements lists from various companies look pretty consistent. Not so with CRM systems. What do you have to do differently to evaluate, prioritize, and satisfy CRM requirements? Consider these four tips. Mon, 07 Dec 2009 19:22:00 GMT (David Taber) http://www.computerworld.com/s/article/9141902/Four_Dirty_Little_Secrets_of_CRM_Requirements_Lists?source=rss_entapps 2009-12-07T19:22:00Z http://www.computerworld.com/s/article/9141401/CRM_When_Should_Customer_Service_Run_the_Show_?source=rss_entapps Most customers think about CRM as a sales and marketing system. But in many industries, the customer actually has more contact with customer service. When should CS be running the CRM show, and what changes when they do? Tue, 24 Nov 2009 16:46:00 GMT (David Taber) http://www.computerworld.com/s/article/9141401/CRM_When_Should_Customer_Service_Run_the_Show_?source=rss_entapps 2009-11-24T16:46:00Z http://www.computerworld.com/s/article/9141098/Salesforce.com_announces_Chatter_social_networking_app?source=rss_entapps Salesforce.com opened its annual Dreamforce conference by previewing Salesforce Chatter, a social-networking application the vendor dubbed a "Facebook for the Enterprise." Wed, 18 Nov 2009 18:01:00 GMT (Chris Kanaracus) http://www.computerworld.com/s/article/9141098/Salesforce.com_announces_Chatter_social_networking_app?source=rss_entapps 2009-11-18T18:01:00Z http://www.computerworld.com/s/topic/120/CRM View more CRM?g=51 news and analysis from Computerworld.com http://www.computerworld.com/s/topic/120/CRM