Mobile Apps White Papers

The Five Big Lies the C-Suite Hears About "Going Mobile"

Mobile hasn't been around long, but it has already made a tremendous impact-to the tune of 29 billion apps downloaded in 2011. With such a new technology, it's not surprising that a lot of misinformation is floating around. Don't be taken in. Get the truth by reading this paper. It lays out how to develop an effective mobile initiative, one you need to succeed.

Sponsor: Mobiquity Inc.

mPayment Scenario Planning and Recommendations

The mPayment industry is predicted to reach $1.3 trillion by 2017. How to plan for it? This report offers research-based conclusions into the impact mobile will have on businesses in the next five years. To help prepare, we outline four possible mPayment scenarios that could emerge as early as 2015.

Sponsor: Mobiquity Inc.

New Report: Mobile Shopping Satisfaction Survey

Many smartphone and tablet users say they might not shop at a retailer after a poor mobile-shopping experience. Slow-loading, hard-to-navigate and error-prone checkout sites mean frustrated customers and no sales. Take a look at this independent survey of the top 20 brick-and-mortar retailers.

Sponsor: Mobiquity Inc.

Is Your App Getting Used? Understanding UX and Your Audience

Want your app to be one of the 70 percent that is opened but never used again? If not, then you need to know the ins and outs of User Experience (UX). Good app design requires a deep understanding of the audience plus easy-to-operate, easy-to-understand options. Find out more.

Sponsor: Mobiquity Inc.

Five Steps to Developing a Successful Mobile Strategy

Don't lose time and money with a "throw an app against a wall to see if sticks" approach to mobile. It won't work. You need a well-thought-out strategy to take full advantage of mobile. This white paper lays out the five important steps to a robust enterprise mobile strategy.

Sponsor: Mobiquity Inc.