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IT Industry White Papers

IT Industry white papers and technology resources for implementing and optimizing IT Industry strategy, solutions, IT Industry products, and more.

Aberdeen Group: Marketing Analytics for Manufacturing: Forging Customer Insights

Effective marketing analytics have the ability to leverage big data and break down unstructured customer information to help manufacturers better understand customer needs. Aberdeen Group's recent research found that 43% of manufacturers cited finding new ways to serve customers as a primary area of focus. This Aberdeen Group report explores the drivers and benefits of marketing analytics and examines big data's role in customer intelligence, as well as specific manufacturing capabilities to analyze customer behavior and trends.

Sponsor: SAS


 

The Brave New World of Customer-Centric Manufacturing

Manufacturers have traditionally fostered close relationships with retailers and channel partners who sell their products rather than interacting directly with consumers. But this is changing. Learn how manufacturers can succeed in this new era of customer-centric manufacturing.

Sponsor: SAS


 

See the Possibilities Utilizing Data Visualization

Regardless of size, today's businesses are bombarded with structured and unstructured data from a variety of sources. Take advantage of all this data with in-memory analytics and data visualization techniques, to get day-to-day insights for making better decisions.

Sponsor: SAS