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IT Industry White Papers

IT Industry white papers and technology resources for implementing and optimizing IT Industry strategy, solutions, IT Industry products, and more.

Aberdeen Group: Marketing Analytics for Manufacturing: Forging Customer Insights

Effective marketing analytics have the ability to leverage big data and break down unstructured customer information to help manufacturers better understand customer needs. Aberdeen Group's recent research found that 43% of manufacturers cited finding new ways to serve customers as a primary area of focus. This Aberdeen Group report explores the drivers and benefits of marketing analytics and examines big data's role in customer intelligence, as well as specific manufacturing capabilities to analyze customer behavior and trends.

Sponsor: SAS


 

The Brave New World of Customer-Centric Manufacturing

Manufacturers have traditionally fostered close relationships with retailers and channel partners who sell their products rather than interacting directly with consumers. But this is changing. Learn how manufacturers can succeed in this new era of customer-centric manufacturing.

Sponsor: SAS


 

See the Possibilities Utilizing Data Visualization

Regardless of size, today's businesses are bombarded with structured and unstructured data from a variety of sources. Take advantage of all this data with in-memory analytics and data visualization techniques, to get day-to-day insights for making better decisions.

Sponsor: SAS


 

Changing the Way Government Works: Four Technology Trends that Drive Down Costs and Increase Productivity

In today's do-more-with-less climate, IT groups must leverage technology to chart a path toward smarter and leaner government processes. Congressional leaders and taxpayers want streamlined processes, improved productivity and enhanced constituent services. Federal agencies must also comply with numerous executive mandates, from telework to sustainability policies and others designed to help agencies deliver efficient, effective and accountable government services while reducing environmental impacts.
At the same time, many federal agencies confront deep organizational challenges, such as budget cuts, siloed departments and resource limitations, making it difficult to meet various competing demands. All this puts intensified pressure on IT departments to cut through the red tape and find technology solutions that will improve processes while addressing organizational challenges.
In this paper, learn about four technology-based approaches to improving processes and increasing productivity while driving down department and agency costs

Sponsor: AVI-SPL