Databases White Papers
Databases white papers and technology resources for implementing and optimizing Databases strategy, solutions, Databases products, and more.
Effective marketing analytics have the ability to leverage big data and break down unstructured customer information to help manufacturers better understand customer needs. Aberdeen Group's recent research found that 43% of manufacturers cited finding new ways to serve customers as a primary area of focus. This Aberdeen Group report explores the drivers and benefits of marketing analytics and examines big data's role in customer intelligence, as well as specific manufacturing capabilities to analyze customer behavior and trends.
SIEM: Keeping Pace with Big Security Data
Today's threat environments require automated security monitoring and real-time visibility into all activity on all systems, networks, databases and applications. Learn how SIEM can have the right database back-end and offer security intelligence that leverages contextual data to achieve a strong security posture and shorten response time.