Emerging Technologies White Papers
Emerging Technologies white papers and technology resources for implementing and optimizing Emerging Technologies strategy, solutions, Emerging Technologies products, and more.
In today's competitive manufacturing market, the customer must be the center of the quality universe. This paper details how manufacturers can improve customer satisfaction, build brand equity and reduce costs by leveraging technology to get broader information from customers, eliminate information silos, integrate customer data across all sources, and automate analytics to filter the most critical customer feedback.
Aberdeen Group: Marketing Analytics for Manufacturing: Forging Customer Insights
Effective marketing analytics have the ability to leverage big data and break down unstructured customer information to help manufacturers better understand customer needs. Aberdeen Group's recent research found that 43% of manufacturers cited finding new ways to serve customers as a primary area of focus. This Aberdeen Group report explores the drivers and benefits of marketing analytics and examines big data's role in customer intelligence, as well as specific manufacturing capabilities to analyze customer behavior and trends.
Unlocking the Promise of Demand Sensing and Shaping through Big Data Analytics
Many organizations have limited insight into big data. These limitations have significant opportunity costs and can have a negative effect on identifying and understanding customer demand patterns and related supply constraints. This paper goes beyond basic demand-sensing and demand-shaping concepts and explains how the use of advanced analytical techniques (such as high-performance analytics) and big data can enhance supply chain networks through rigorous demand and supply management.
The Brave New World of Customer-Centric Manufacturing
Manufacturers have traditionally fostered close relationships with retailers and channel partners who sell their products rather than interacting directly with consumers. But this is changing. Learn how manufacturers can succeed in this new era of customer-centric manufacturing.
Four Myths of High-Productivity App Dev Debunked
David Norfolk of Bloor Research International discusses research that compares two high-productivity platform as a service (PaaS) development platforms: OutSystems Platform and Force.com from Salesforce.com (now re-branded as Salesforce1 Platform). In this webcast he will debunk the main myths surrounding high-productivity application development and how both platforms have overcome them, albeit with somewhat different approaches for different kinds of customers.