Emerging Technologies White Papers
Emerging Technologies white papers and technology resources for implementing and optimizing Emerging Technologies strategy, solutions, Emerging Technologies products, and more.
Forrester states that businesses today struggle to understand and use the tools necessary to create and manage unified, multichannel digital customer experiences across multiple touch-points. This includes web and mobile experiences for customer transactions and mobile applications.
Read this report to understand how IBM's digital experience software
-Delivers solutions for the emerging digital customer experience platform.
-Integrates best-of-breed components into software offerings that manage multiple facets of the digital customer experience.
The Growing Demand for Rich Media
Learn how to effectively manage and automate the distribution of rich media across channels to create consistency for and satisfy your customers.
Three Best Practices to Help Enterprises Overcome BYOD Challenges
An increasing number of white-collar workers in the United States use a mobile device for work. This new Bring-Your-Own-Device (BYOD) environment presents challenges for IT managers and business leaders. This paper discusses how IT managers can address those challenges, as well as best practices for ensuring security and productivity.
Intelligent Imaging for Improved Banking Performance and Profitability
In response to the twenty-first century demands for real time service and performance, most financial institutions are investing heavily to upgrade their Web and mobile infrastructures. As a result, they have discovered a new value for a proven technology that they already use: Document Imaging. Indeed, a new generation of "Intelligent Imaging" solutions has emerged that is helping banks remove the burden of paper in legacy processes, like loan origination and new account openings, while extending the power of document and data capture to achieve new levels of case management and business intelligence.
Shifting Gears: The Value of Customer-Driven Quality in Manufacturing
In today's competitive manufacturing market, the customer must be the center of the quality universe. This paper details how manufacturers can improve customer satisfaction, build brand equity and reduce costs by leveraging technology to get broader information from customers, eliminate information silos, integrate customer data across all sources, and automate analytics to filter the most critical customer feedback.
Aberdeen Group: Marketing Analytics for Manufacturing: Forging Customer Insights
Effective marketing analytics have the ability to leverage big data and break down unstructured customer information to help manufacturers better understand customer needs. Aberdeen Group's recent research found that 43% of manufacturers cited finding new ways to serve customers as a primary area of focus. This Aberdeen Group report explores the drivers and benefits of marketing analytics and examines big data's role in customer intelligence, as well as specific manufacturing capabilities to analyze customer behavior and trends.
Unlocking the Promise of Demand Sensing and Shaping through Big Data Analytics
Many organizations have limited insight into big data. These limitations have significant opportunity costs and can have a negative effect on identifying and understanding customer demand patterns and related supply constraints. This paper goes beyond basic demand-sensing and demand-shaping concepts and explains how the use of advanced analytical techniques (such as high-performance analytics) and big data can enhance supply chain networks through rigorous demand and supply management.
The Brave New World of Customer-Centric Manufacturing
Manufacturers have traditionally fostered close relationships with retailers and channel partners who sell their products rather than interacting directly with consumers. But this is changing. Learn how manufacturers can succeed in this new era of customer-centric manufacturing.