CRM White Papers
CRM white papers and technology resources for implementing and optimizing CRM strategy, solutions, CRM products, and more.
The recently updated Cisco WebEx for iPad app with new Box integration brings together two very powerful collaboration platforms from Cisco and Box. In fact, it delivers one of the most efficient and productive mobile collaboration experiences in the market.
Tapping into open APIs on both sides, the new WebEx and Box integration enables mobile Apple iPad users the ability to share and collaborate in a live WebEx meeting with content hosted in Box. Being a heavy mobile user myself, I couldn't wait to give this new feature a road test and get a better understanding of how it will make an impact in the enterprise marketplace; which is quickly being dominated by players like Google apps, Salesforce.com and Office 365.
Shifting Gears: The Value of Customer-Driven Quality in Manufacturing
In today's competitive manufacturing market, the customer must be the center of the quality universe. This paper details how manufacturers can improve customer satisfaction, build brand equity and reduce costs by leveraging technology to get broader information from customers, eliminate information silos, integrate customer data across all sources, and automate analytics to filter the most critical customer feedback.
Unlocking the Promise of Demand Sensing and Shaping through Big Data Analytics
Many organizations have limited insight into big data. These limitations have significant opportunity costs and can have a negative effect on identifying and understanding customer demand patterns and related supply constraints. This paper goes beyond basic demand-sensing and demand-shaping concepts and explains how the use of advanced analytical techniques (such as high-performance analytics) and big data can enhance supply chain networks through rigorous demand and supply management.
See the Possibilities Utilizing Data Visualization
Regardless of size, today's businesses are bombarded with structured and unstructured data from a variety of sources. Take advantage of all this data with in-memory analytics and data visualization techniques, to get day-to-day insights for making better decisions.
Are You Prepared for a Software Audit?
Just the word "audit" is enough to make anyone shiver, and when it comes to a software audit, the reaction is no different. A software publisher can exercise its rights to conduct a software audit to check that a customer is using its products in accordance with the End User License Agreement (EULA). These agreements are signed by customers when the software is installed. The ability to undertake an audit is a legal right, and therefore, not something end user organizations can refuse to do.
Delivering the true potential of CRM through the individual
Customer relationship management software has been used by organizations of all types and sizes for over 20 years. However, few have managed to tap into the true potential of CRM. Learn how the power of CRM for the individual can transform your entire business.
Learn why Analyst firm Ovum names SugarCRM a leading CRM
The latest release of SugarCRM's flagship product gives users new tools to build extraordinary customer relationships. Read an in-depth analysis of SugarCRM's enhanced ability to help companies execute their customer-facing initiatives from Ovum, a leading technology research firm.
SugarCRM In-Depth Case Study: Redglaze Group
What if you could give everyone that touches customers an indispensable tool that optimizes business process, removes data silos and makes customer interaction extraordinary? See how Redglaze Group uses Sugar to give individuals access to critical data, optimize processes and improve efficiencies.
CRM's Dirty Little Secret: How to Avoid CRM Sticker Shock
When making a CRM decision, it is important to ensure your deployment will not be hit with hidden fees or other extra costs that reduce the return on investment. This study reveals the total cost of ownership (TCO) among the four leading midmarket CRM solutions.
A Smarter Approach to CRM: An IBM Perspective
With instant access to information, customers expect a purchase experience that matches the ease and speed of the information-gathering experience. Read this white paper, created in collaboration with Frost & Sullivan, to see how a customer relationship management (CRM) solution can help you respond on the customers' terms.
The Top 10 Secrets to Using Data Mining to Succeed at CRM
This white paper address how data mining is used to get more value from CRM systems -- particularly focused on application of predictive analytics to the customer lifecycle (acquire, grow, retain).
More than "Just CRM" : 4 Keys to Optimizing Long-Term Loyalty and Revenue
Today, implementing a customer relationship management (CRM) application may not be enough to remain competitive. To gain market share and grow revenue, many companies complement a CRM application with other technologies. Business analytics, predictive analytics, collaboration and data integration can give you more insights about your customers.
Gaining and Executing a Smarter Understanding of Customers
This article discusses the urgent need for firms to successfully engage with customers, including handling issues such as social media and mobility, and at accomplishing this goal with smarter IBM collaboration and CRM solutions. It points to results IBM has achieved.
10 Ways to Build Better CRM Processes
Most businesses see the value in CRM and ERP. When implemented properly, these platforms can enable better sales, more efficient marketing, and drive both top line and bottom line revenue growth. Getting there, however, is a challenge.
While the C-suite and the owners of the business understand what they need when it comes to CRM, it's often difficult for them to articulate their specific business needs to IT. As a result, IT managers need concrete, actionable advice on how to take the needs of the business and turn them into better CRM systems and processes.
This IT Managers' Journal is designed to give IT managers and business leaders 10 steps that can help them transform CRM into a winning solution for revenue growth and business efficiency. Read this ITMJ and discover how IT and business management can work together to realize real, demonstrable ROI.
Patient Portals: A Platform for Connecting Communities of Care
Connecting patient health data across the care continuum is essential to achieve improved care, increased access to personal health records and lowered costs. A successful approach rests in having the hospital serve as the connectivity hub for bringing patients, care givers and healthcare professionals together in a secure, online environment. Read this whitepaper to see what keys are needed to craft a community through your patient portal.
3 Ways Clinicians Can Leverage a Patient Portal to Craft a Healthcare Community
You probably have several goals for your patient portal of choice. Is "community" one of them? With a bevy of vendors offering portal solutions, it can be challenging for a hospital to know where to start. Fortunately, YourCareCommunity helps ease the decision-making process.