CRM White Papers
CRM white papers and technology resources for implementing and optimizing CRM strategy, solutions, CRM products, and more.
Companies the world over are learning how to connect with customers using superior unified communications and CRM. Is your competition one of them? Get this new eBook from respected CommFusion analyst Blair Pleasant to learn:
- Which unified communications feature you need to "juice" telesales, repeat buying and customer satisfaction scores
- Which unified communications features your company can't do without
- How to tell if cloud unified communications beats on-premises for your organization
Sponsor: 8x8, Inc
Learn How IBM Transformed Their Sales Team with SugarCRM
IBM leveraged Sugar's unique user-focused CRM to transform its global sales organization, successfully deploying a new system for reps that manage millions of opportunities worldwide. Read analysis of how IBM completed this herculean task in record time from Ovum, a leading technology research firm.
Avoid these common pitfalls when choosing a cloud CRM
Organizations are frequently turning to SaaS solutions for their CRM needs. But there are risks when deploying any solution at scale, especially if you select the wrong vendor. Understand how to make the smart choice for your CRM solution in this informative eBook.
No Longer a Necessary Evil: How Modern CRM Empowers Sales
CRM has long been seen as a must-have sales tool. However, much of the value of traditional CRM accrues to managers, not the reps that use them daily. Learn how CRM designed for the individual benefits the entire sales organization from increased data quality to more predictable revenue pipelines.
Delivering the true potential of CRM through the individual
Customer relationship management software has been used by organizations of all types and sizes for over 20 years. However, few have managed to tap into the true potential of CRM. Learn how the power of CRM for the individual can transform your entire business.
CRM's Dirty Little Secret: How to Avoid CRM Sticker Shock
When making a CRM decision, it is important to ensure your deployment will not be hit with hidden fees or other extra costs that reduce the return on investment. This study reveals the total cost of ownership (TCO) among the three leading midmarket CRM solutions.
SugarCRM In-Depth Case Study: Redglaze Group
What if you could give everyone that touches customers an indispensable tool that optimizes business process, removes data silos and makes customer interaction extraordinary? See how Redglaze Group uses Sugar to give individuals access to critical data, optimize processes and improve efficiencies.
Whitepaper: Configure or Customize?
With Workday, business systems can be quickly configured to fit the business-meaning the configuration happens without the need for programmers, professional services, or consultants. In this paper, we examine the high cost of making and supporting customizations to client/server-based applications as well as the differences between configuration and customization.
Sponsor: Workday Inc.
Forrester Report: The ROI of Software as a Service
Read Forrester's review of 11 vendors in SaaS enterprise resource planning (ERP), customer relationship management (CRM), and supply chain management (SCM). The report confirms that, motivated by heavy competition for new customers, these resource management software vendors remain vigilant in mitigating such end-user concerns.
Sponsor: Workday Inc.
Shifting Gears: The Value of Customer-Driven Quality in Manufacturing
In today's competitive manufacturing market, the customer must be the center of the quality universe. This paper details how manufacturers can improve customer satisfaction, build brand equity and reduce costs by leveraging technology to get broader information from customers, eliminate information silos, integrate customer data across all sources, and automate analytics to filter the most critical customer feedback.
Unlocking the Promise of Demand Sensing and Shaping through Big Data Analytics
Many organizations have limited insight into big data. These limitations have significant opportunity costs and can have a negative effect on identifying and understanding customer demand patterns and related supply constraints. This paper goes beyond basic demand-sensing and demand-shaping concepts and explains how the use of advanced analytical techniques (such as high-performance analytics) and big data can enhance supply chain networks through rigorous demand and supply management.
See the Possibilities Utilizing Data Visualization
Regardless of size, today's businesses are bombarded with structured and unstructured data from a variety of sources. Take advantage of all this data with in-memory analytics and data visualization techniques, to get day-to-day insights for making better decisions.