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CRM White Papers

CRM white papers and technology resources for implementing and optimizing CRM strategy, solutions, CRM products, and more.

How to Pick a Unified Communications System That Kicks Your Competition's UCaaS

Companies the world over are learning how to connect with customers using superior unified communications and CRM. Is your competition one of them? Get this new eBook from respected CommFusion analyst Blair Pleasant to learn:
- Which unified communications feature you need to "juice" telesales, repeat buying and customer satisfaction scores
- Which unified communications features your company can't do without
- How to tell if cloud unified communications beats on-premises for your organization

Sponsor: 8x8, Inc


 

Learn How IBM Transformed Their Sales Team with SugarCRM

IBM leveraged Sugar's unique user-focused CRM to transform its global sales organization, successfully deploying a new system for reps that manage millions of opportunities worldwide. Read analysis of how IBM completed this herculean task in record time from Ovum, a leading technology research firm.

Sponsor: SugarCRM


 

Avoid these common pitfalls when choosing a cloud CRM

Organizations are frequently turning to SaaS solutions for their CRM needs. But there are risks when deploying any solution at scale, especially if you select the wrong vendor. Understand how to make the smart choice for your CRM solution in this informative eBook.

Sponsor: SugarCRM


 

No Longer a Necessary Evil: How Modern CRM Empowers Sales

CRM has long been seen as a must-have sales tool. However, much of the value of traditional CRM accrues to managers, not the reps that use them daily. Learn how CRM designed for the individual benefits the entire sales organization from increased data quality to more predictable revenue pipelines.

Sponsor: SugarCRM


 

Delivering the true potential of CRM through the individual

Customer relationship management software has been used by organizations of all types and sizes for over 20 years. However, few have managed to tap into the true potential of CRM. Learn how the power of CRM for the individual can transform your entire business.

Sponsor: SugarCRM


 

CRM's Dirty Little Secret: How to Avoid CRM Sticker Shock

When making a CRM decision, it is important to ensure your deployment will not be hit with hidden fees or other extra costs that reduce the return on investment. This study reveals the total cost of ownership (TCO) among the three leading midmarket CRM solutions.

Sponsor: SugarCRM


 

SugarCRM In-Depth Case Study: Redglaze Group

What if you could give everyone that touches customers an indispensable tool that optimizes business process, removes data silos and makes customer interaction extraordinary? See how Redglaze Group uses Sugar to give individuals access to critical data, optimize processes and improve efficiencies.

Sponsor: SugarCRM


 

Whitepaper: Configure or Customize?

With Workday, business systems can be quickly configured to fit the business-meaning the configuration happens without the need for programmers, professional services, or consultants. In this paper, we examine the high cost of making and supporting customizations to client/server-based applications as well as the differences between configuration and customization.

Sponsor: Workday Inc.


 

Forrester Report: The ROI of Software as a Service

Read Forrester's review of 11 vendors in SaaS enterprise resource planning (ERP), customer relationship management (CRM), and supply chain management (SCM). The report confirms that, motivated by heavy competition for new customers, these resource management software vendors remain vigilant in mitigating such end-user concerns.

Sponsor: Workday Inc.


 

Shifting Gears: The Value of Customer-Driven Quality in Manufacturing

In today's competitive manufacturing market, the customer must be the center of the quality universe. This paper details how manufacturers can improve customer satisfaction, build brand equity and reduce costs by leveraging technology to get broader information from customers, eliminate information silos, integrate customer data across all sources, and automate analytics to filter the most critical customer feedback.

Sponsor: SAS


 

Unlocking the Promise of Demand Sensing and Shaping through Big Data Analytics

Many organizations have limited insight into big data. These limitations have significant opportunity costs and can have a negative effect on identifying and understanding customer demand patterns and related supply constraints. This paper goes beyond basic demand-sensing and demand-shaping concepts and explains how the use of advanced analytical techniques (such as high-performance analytics) and big data can enhance supply chain networks through rigorous demand and supply management.

Sponsor: SAS


 

See the Possibilities Utilizing Data Visualization

Regardless of size, today's businesses are bombarded with structured and unstructured data from a variety of sources. Take advantage of all this data with in-memory analytics and data visualization techniques, to get day-to-day insights for making better decisions.

Sponsor: SAS