When Apple changed its corporate name from Apple Computer to Apple Inc., it marked the first step in the transition from Apple's focus on the personal computer as the hub of consumer digital life to an ecosystem driven by a diverse collection of connected devices and services.
Users need to understand that social media can be land mines on their career paths. And businesses have an interest in helping educate them about that.
It was introduced in 2008 and it changed Apple's philosophy on the notebook market. It was a radical departure for Apple, getting rid of an optical drive, using a battery that users couldn't replace, offering a solid-state drive for the first time in an Apple laptop. Like many devices, it had to be seen and held to be really appreciated.