March 24, 2004
(IDG News Service)
Authors of a U.S. Senate bill that attempts to outlaw spyware and some adware are headed in the right direction, IT vendor representatives told a Senate subcommittee yesterday. But the bill's efforts to define an illegal type of software could lead to confusion.
Instead of trying to define spyware and outlaw some types of technology, senators should focus on outlawing the illegal actions that spyware allows, including the secret collection of consumer data, said Robert Holleyman, president and CEO of the Business Software Alliance.
"We agree fully that we need to stop this spying," Holleyman told the Senate Commerce, Science and Transportation Communications Subcommittee. "It's also important to recognize the problem comes from bad people, bad actors, not software."
Sens. Conrad Burns (R-Mont.), Ron Wyden (D-Ore.) and Barbara Boxer (D-Calif.) introduced the Software Principles Yielding Better Levels of Consumer Knowledge (SPYBLOCK) Act last month. SPYBLOCK would prohibit the installation of software on somebody else's computer without notice and consent and require reasonable uninstall procedures for all downloadable software. The bill would also ban intruders from using "any information collection, advertising, distributed computing or settings modification feature" that's installed without consent of the computer's owner.
Senators at the hearing blasted spyware as having the ability to potentially drive consumers away from using computers and the Internet. Some spyware can track a computer user's Web surfing habits in order to tailor advertisements to the user's interests; other spyware can capture keystrokes or personal data. "If people think they're being spied on, they're going to use that computer a lot less," Boxer said.
Burns called SPYBLOCK a "truth in advertising" bill, but witnesses questioned whether specifically outlawing information-collection software would hinder future technologies. E-commerce companies are likely to increase their use of individualized advertising in the future, and Congress should be careful not to outlaw ethical forms of advertising, said Avi Naider, president and CEO of WhenU.com Inc., a New York-based contextual advertising company.
WhenU.com's software is bundled with the downloads of no-cost software, including some peer-to-peer software. It serves ads to users based on their Web surfing actions, such as offering coupons for hardware products when the users go to a hardware site. But WhenU.com doesn't save user data, asks for user consent before the software is installed and allows users to uninstall the application, Naider said.
Software packages from browser developers or Internet service providers may eventually include adware as a way to subsidize costs, Naider said. A spyware bill that too broadly defines spyware may make such business options illegal, he said.
But SPYBLOCK's sponsors said something needs to be done about spyware and adware. "Snoops and spies are really trying to set up base camps in millions of computers across the country," Wyden said. "They're acting as parasites. How can it be that people who own computers shouldn't have them treated as personal property?"
Boxer also criticized pop-up ads, saying consumers are fed up with unsolicited advertisements, some of which are pornographic. "For me, certain issues are a no-brainer," she said of the Senate bill. "For me, it's simple. [Spyware] is not a good thing, and in the end, it's going to drive people away from their computers."
Jerry Berman, president of the Center for Democracy and Technology, agreed but cautioned senators against passing an overly broad bill.
Pop-up ads may be annoying, but many such ads get to consumers without spyware, Berman said. Addressing pop-up ads is a broader issue than spyware, and Congress needs to pass a general online privacy bill, he added.
Berman uses a free e-mail service that serves him advertising instead of charging for its service, he said. "If I don't want it, I can pay for a different program and the ads will disappear," he said. "If I want to uninstall it, I just take away that program and get a different program. That kind of transparency is where consumers want to go."