Optware seeks U.S. vendors to adopt holographic storage

IDG News Service - Japan's Optware Corp. announced a detailed road map toward commercialization of its Holographic Versatile Disc technology today. The company said that it has set up an alliance to promote its HVD and that later this year will set up an office in the U.S. to promote the technology with major systems integrators there.
As with CDs and DVDs, HVD technology involves the use of a laser to store information on discs. However, instead of recording data in dots on the disc, beams of light interfere with each other, forming patterns within the HVD disc. InPhase Technologies Inc. in Longmont, Colo., is also trying to bring holographic storage drives to market.
Optware claims that the technology enables the storage of up to 3.9TB of information on a single disc. The company is initially commercializing 200GB recordable and 100GB read-only discs, it said.
To promote the discs to U.S. systems integrators, the company plans to establish an office in the U.S., Optware President and CEO Yoshio Aoki said at a news conference. "EMC, StorGate, IBM, HP, Sun Microsystems -- these customers are really interested in working samples. We need a U.S. operation," he said.
Data archiving for the U.S. health care industry is an early potential market, he said. Optware believes the amount of digital data storage demand for this market will grow from about 167 petabytes (167 million gigabytes) in 2005 to 363 petabytes in 2007 as hospitals archive increasingly large data files such as digital X-rays and CAT scans, and increasingly make use of video images, he said.
"We are also going to start talking to the medical industry, but we are not sure who yet. That's why I am flying to the U.S. next week to find out," Aoki said.
This year and next, the company will be preparing to submit three HVD storage media to the International Standards Organization. The 200GB disc and a 30GB credit card-size storage format should be approved by the ISO by the end of December 2006, while the 100GB read-only disc should be approved in June 2007, Aoki said.
It usually takes between one and three years for the ISO to approve technical standards, he said. To speed up ISO approval, the company is working with Ecma International, an organization that specializes in fast-tracking new technology standards. Ecma formed a committee to draft the three HVD technical standards in December, he said.
Samples of the 200GB discs and prototype players will be available in the last quarter of this year, in time forcommercialization in 2007, according to Optware.
InPhase, meanwhile, has said it hopes to bring its first holographic drives to market in 2006. Researchers at IBM's Almaden Research Center are also developing holographic storage devices.
Optware has set up a consortium called the HVD Alliance to promote its technology. The consortium has six members: CMC Magnetics Corp., Fuji Photo Film Co., Nippon Paint Co., Optware, Pulstec Industrial Co. and Toagosei Co. Of these, CMC, Fuji, Pulstec and Toagosei are Optware shareholders.