Skip the navigation

VoIP Case Study: Newspaper Centralizes Call Routing

Gains centralized management and toll efficiencies.

By Joanie Wexler
January 17, 2005 12:00 PM ET

Computerworld - The Seattle Times Co. learned in 2001 that its private branch exchange vendor, Avaya Inc., would soon discontinue support for its aging Definity G2 circuit-switched phone system. So the century-old daily newspaper embarked on a search for a future-proof PBX replacement.
"We're a 24-by-7 shop with a newsroom full of deadline-oriented reporters," says Thomas Dunkerley, IT communications manager. "We have the same expectations for quality of service and uptime that hospitals have."
After also evaluating phone systems from Cisco Systems Inc. and Nortel Networks Ltd., the company settled on an Avaya Communication Manager IP PBX. Nortel seemed to require a forklift change in administration, Dunkerley says, and CPU fault-tolerance in Cisco's CallManager IP PBX required manual intervention.
"For one CPU to fail over to the other, you had to go in and make routing changes," he explains.
Historically, negative perceptions surrounding IP PBX reliability have inhibited IP telephony acceptance, says Robert Rosenberg, president of The Insight Research Corp. in Boonton, N.J. This is one reason the number of installed IP-based phone extensions won't catch up with the number of legacy extensions until 2007, according to Insight's research.
Today, remote Seattle Times news bureaus, warehouses and distribution sites run Avaya 4620 IP handsets but not Avaya PBX software. Instead, the distributed handsets feed off a centrally managed system via private routed WAN connections. Remote users dial over the private network to the headquarters IP PBX to make any kind of call.
"What used to cost us $50,000 in dial charges now costs us $2,000 for a router at each site," Dunkerley says.
The catch, though, is that should a T1 fail, all land-line calling capabilities at that site would cease. So there is an emergency analog line at most sites. "And there are cell phones around to use in case of emergency," Dunkerley says.

Thomas Dunkerley, IT communications manager at The Seattle Times Co.
Thomas Dunkerley, IT communications manager at The Seattle Times Co.
Image Credit: Brian Smale
Coat-Hanger Cabling Plant
The Times headquarters consists of four connected buildings constructed over the past 100 years or so. When the company purchased the Avaya Communication Manager in 2001, it had a mix of old, very old and very, very old cabling.
Dunkerley notes that VoIP requires a high-end, Category 5E cabling plant. "But shortly after we bought the system, Sept. 11 hit. Then there was the dot-com bust, and our budget vaporized," he says. "We were stuck with an IP phone system needing a good cabling infrastructure and no money to get one."
The situation slowed deployment. But the Times conducted extensive in-house testing


Additional Resources
Forrester Consulting - Optimizing Users and Applications in a Mobile World
WHITE PAPER
Solving application issues over the WAN requires careful consideration. Based on their independent research, Forrester Consulting offers recommendations on how to tackle application performance issues, insufficient bandwidth and the inability to quickly restore users in a disaster.

Read now.

Security KnowledgeVault
WHITE PAPER
Security is not an option. This KnowledgeVault Series offers professional advice how to be proactive in the fight against cybercrimes and multi-layered security threats; how to adopt a holistic approach to protecting and managing data; and how to hire a qualified security assessor. Make security your Number 1 priority.

Read now.

Cut Communications Costs Once and for All
WHITE PAPER
New IP-based communications systems are being deployed by small and midsized businesses at a rapid rate. Learn how these organizations are enabling faster responsiveness, creating better customer experiences, speeding office or mobile interactions, and dramatically reducing existing communications costs.

Read now.

Networking White Papers
Digital Transformation: Creating New Business Models Where Digital Meets Physical
Individuals and businesses alike are embracing the digital revolution. Social networks and digital devices are being used to engage government, businesses and civil...
Make the Connection: Better Network Connectivity Drives Transformation
Network connectivity is more than just plumbing. Leading organizations today see high-performance network connectivity as a critical enabler of competitive advantage, and not...
Virtualizing Government Infrastructure
All server virtualization solutions are not created equal. The more-with-less agenda for government agencies is tailor-made for server virtualization, which is evolving into...
Moving Service Management to SaaS
Today, organizations can enjoy similarly substantial benefi ts by migrating their IT service management functions to a software-as-a-service model. This paper shows how...
Achieving 360 Degree Network Visibility with Nimsoft
360° network visibility is critical for ensuring continuous availability of networks, servers, and applications-anything less could
have costly bottom-line implications.
All Networking White Papers
Networking Webcasts
Optimizing Networks for the Cloud
Join guest speaker, Rohit Mehra, IDC Director of Enterprise Communications Infrastructure, to explore current trends, discuss best practices for optimizing Data Center and...
Unified Communications 101
What's the best way to implement a unified communications solution for your organization?
Try the OptiView® XG on your network - FREE
The OptiView® XG is the first dedicated tablet with automated network and application analysis -- fastest way to root cause. XG raises the...
Apps QuickStart Series Part 2: Designing and Deploying SQL Server on VMware vSphere
Download this webcast to learn about the design considerations for virtualizing SQL workloads, performance and scalability information and high-availability options, as well as...
Apps QuickStart Series Part 1: Designing and Deploying Exchange 2010 on VMware vSphere
Download this webcast to learn the virtual hardware design considerations for Exchange 2010, deployment using the building block approach, options for high-availability and...
All Networking Webcasts
Newsletter Sign-Up

Receive the latest news test, reviews and trends on your favorite technology topics

Choose a newsletter
  1. View all newsletters | Privacy Policy
IT Jobs