Fiorina touts HP's '05 wares

HP is rapidly pushing into the consumer electronics arena

By Nancy Weil

January 7, 2005 12:00 PM ET

IDG News Service - The digital revolution is all about providing users with easy-to-use, affordable technologies and products that help them to share their lives with others through media, Hewlett-Packard Co. Chairman and CEO Carly Fiorina said today in a keynote address at the International Consumer Electronics Show (CES).
Joining Fiorina were musician/fashion icon Gwen Stefani, showing off an HP digital camera she designed, and singer Vanessa Carlton, promoting "personalized tattoos," which are downloadable art linked to particular songs and used to decorate the HP-branded iPod. DreamWorks Animation SKG Inc. Chairman Jeffrey Katzenberg was on hand to sing HP's praises as a business partner.
Fiorina did offer hints at news to come this year, saying that she would provide details at the National Association of Broadcasters conference in April about a digital platform HP has developed to help content providers such as movie studios and TV networks transfer content from their archives into digital format.
The keynote address also featured a video of work going on at HP Labs, including development of a coffee table with a screen built into the top that can be used to view city maps, put together puzzles and play games. Users will run their fingers over the map areas to move from street to street and likewise move their fingers across the tabletop to hook together puzzles or move game pieces. A timeline for the debut of that product wasn't provided.
HP is also working with Israel-based Orca Interactive Ltd. on IPTV (Internet Protocol television), which has been a hot CES topic, Fiorina said, but she gave no further details on that project.
In addition, HP plans this year to complement its TV offerings by releasing 17 new TV and home-theater projection products, Fiorina said.
"We don't just OEM someone else's TV and slap a logo on it," Fiorina said, adding that HP-developed technologies will be central to the new TVs, which will roll out in time for the holidays.

Reprinted with permission from

IDG.net
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